Digital Marketing Executive- Aurum Infra Real Estate Private Limited

Experience: 1-3 years

Summary This role is dedicated to driving brand visibility and cultivating a robust pipeline of qualified leads through the strategic design and execution of comprehensive marketing initiatives. The position serves as the central hub for managing the company's digital footprint, ensuring that all communications remain cohesive and aligned with brand identity across every platform. By leveraging data-driven insights and creative collaboration, the successful candidate will oversee the full lifecycle of marketing efforts, from concept to campaign analysis, directly contributing to business growth and market engagement. Responsibilities Design and implement targeted marketing strategies aimed at elevating brand recognition and securing high-quality leads. Oversee the end-to-end creation and distribution of engaging content on key social media channels, including Instagram, LinkedIn, Facebook, and YouTube. Lead cross-functional collaborations with visual artists, photographers, videographers, and designers to produce premium marketing assets. Maintain a unified and professional digital presence, guaranteeing consistent messaging across all online touchpoints. Execute and optimize paid advertising campaigns on major platforms such as Meta and Google to maximize audience reach and interaction. Drive organic growth by managing website enhancements, search engine optimization (SEO) tactics, and the publication of relevant blog articles. Track campaign metrics and compile detailed monthly reports analyzing key performance indicators, lead acquisition, and return on investment. Requirements Requirements: Proven experience in developing and managing multi-channel marketing campaigns. Strong expertise in social media management and content strategy across major platforms. Demonstrated ability to coordinate with creative teams to produce high-quality visual and written content. Proficiency in digital advertising tools, specifically Meta Ads Manager and Google Ads. Solid understanding of SEO principles, website management, and content marketing. Strong analytical skills with the ability to interpret data and report on marketing performance and ROI.