Summer 2027 Intern - Associate Brand Manager - MBA

Job Overview: Summer 2027 MBA Marketing Intern Associate Brand Manager Internship · Frisco, TX 10-Week Summer Program · June 7 – August 13, 2027 Full-Time / Hybrid

Build a career with flavor at Keurig Dr Pepper! Our MBA Marketing Internship gives first-year business school students the chance to tackle real brand challenges, develop best-in-class marketing skills, and leave a lasting mark on one of our iconic brands. Each intern is assigned an individual stretch project addressing a live business challenge — from brand strategy and consumer insights to data analysis and go-to-market planning — with final recommendations presented to our senior marketing leaders .

Every intern really does have the opportunity to impact our brands.  In fact, we may even implement the recommendations you bring forward.

ABOUT THE PROGRAM IMPACT OUR BRANDS Work on our portfolio of iconic brands during a dynamic 10-week program, taking real ownership of a live brand challenge from day one.

COLLABORATION, NOT COMPETITION Deliver real results working alongside intern peers on individual real-time brand business challenges. We want everyone to succeed.

UNPARALLELED LEADERSHIP EXPOSURE Regular networking opportunities with the highest levels of marketing leadership across our business.

WE PROVIDE THE COACHING, TRAINING & CULTURE TO SUCCEED Our comprehensive internship experience is built on four pillars of support:

COACHING & FEEDBACK

WHAT YOU'LL DO As a Summer MBA Marketing Intern, you will be assigned a project focused on a real business challenge . Projects are designed to stretch your analytical and strategic thinking . Throughout the summer you will develop and strengthen key managerial competencies with support from a dedicated Project Lead and Mentor .

BRAND ANALYTICS & INSIGHT GENERATION Dive into brand, industry, and consumer data to identify business issues and opportunities. Apply multiple data sources — including syndicated tools such as Circana/IRI, Numerator, and YouGov — to uncover actionable insights and develop evidence-backed strategic recommendations.

BRAND PROJECT OWNERSHIP Own and drive your individual summer brand project end-to-end, from initial scoping through final presentation to senior leaders. Work collaboratively with your Project Lead and cross-functional partners to shape your approach, build your story, and develop a fully formed strategic recommendation. Projects span areas such as brand strategy, innovation, digital shelf, consumer insights, and go-to-market planning.

CONSUMER UNDERSTANDING Develop your understanding of the consumer — who they are, what they need, and how our brands can serve them better. Translate consumer insights into clear, actionable implications that inform your brand project recommendations. Begin building a working knowledge of brand equity fundamentals and what sets our brands apart in the marketplace.

BRAND STRATEGY SUPPORT Contribute to brand planning conversations and assist in developing materials that bring your recommendations to life — including analyses, presentations, and strategic frameworks. Gain exposure to annual brand planning, budgeting processes, and cross-functional brand alignment under the guidance of your Project Lead.

CROSS-FUNCTIONAL COLLABORATION Engage with colleagues across Marketing, Consumer Insights, Finance, Innovation, Sales, and Operations to gather input and build a well-rounded business perspective. We challenge each intern to schedule at least five coffee chats with marketers outside of their day-to-day team over the course of the summer.

FINAL PRESENTATION Deliver a 25–30-minute strategic presentation to senior Marketing leadership covering your key insights, strategic approaches, recommendations, and implementation considerations. Q&A follows. This is your moment to showcase your thinking and the impact of your work.

PROGRAM LOGISTICS

ONBOARDING & ONGOING SUPPORT We onboard interns as if they were full-time new hires and pair every intern with a dedicated support team:

Total Rewards:

Requirements:

WHAT WE'RE LOOKING FOR Our ideal intern brings a general manager and challenger mindset with a passion for our brands and our consumers. We evaluate interns across two dimensions:

The 'What' — Results

The 'How' — Behaviors