Inbound Marketing Manager
- Location
- India
- Work mode
- Remote
- Employment type
- Full-time
About the job
Inbound Marketing Manager – B2B Demand Generation & LinkedIn Growth | Remote Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago, one of our clients is hiring an Inbound Marketing Manager to build and scale a content-driven B2B lead generation engine. This is not a cold outreach or appointment-setting role . Your focus is turning LinkedIn content and organic engagement into qualified conversations, booked calls, and sales pipeline . You’ll work directly with the founder, who owns closing, while you own the inbound engine: content strategy, audience engagement, lead nurturing, and conversion. What You’ll Own LinkedIn Content & Demand Generation
• Create high-performing LinkedIn posts, hooks, carousels, and thought leadership content
- Create high-performing LinkedIn posts, hooks, carousels, and thought leadership content
- Develop content that attracts high-intent B2B prospects
- Write conversion-focused content designed to generate conversations and pipeline
- Test content angles, messaging, and formats based on performance
- Build messaging around buyer pain points, intent, and the customer journey
• Turn comments, profile views, engagement, and inbound messages into sales conversations
- Turn comments, profile views, engagement, and inbound messages into sales conversations
- Initiate natural, value-driven DMs with engaged prospects
- Qualify inbound opportunities and move them into the sales funnel
- Generate consistent qualified leads and booked calls from organic content
• Engage with prospects through comments, DMs, and relationship-building
- Engage with prospects through comments, DMs, and relationship-building
- Nurture leads through strategic follow-ups and educational content
- Build trust with potential buyers over time
- Strengthen founder positioning and personal brand authority
• Build simple funnels from content → engagement → conversation → booked call
- Build simple funnels from content → engagement → conversation → booked call
- Create lead magnets, nurture flows, and conversion-focused assets
- Identify funnel bottlenecks and improve conversion rates
- Track which content and conversations contribute to pipeline
• Work directly with the founder on messaging, positioning, and lead quality
- Work directly with the founder on messaging, positioning, and lead quality
- Share audience insights, objections, and market feedback
- Refine content based on real prospect conversations
- Support broader demand generation and organic growth initiatives
• 2+ years of experience in B2B inbound marketing, content-led lead generation, demand generation, or organic growth
- 2+ years of experience in B2B inbound marketing, content-led lead generation, demand generation, or organic growth
- Strong hands-on experience with LinkedIn content strategy
- Proven ability to generate inbound leads, booked meetings, or pipeline from organic content
- Excellent copywriting, hooks, storytelling, and messaging skills
- Strong understanding of B2B buyer journeys and sales funnels
- Experience turning audience engagement into qualified conversations
- Strong relationship-building and communication skills
- Analytical mindset with the ability to optimize based on performance
- Comfortable working independently during U.S. business hours
• Experience growing founder-led or executive personal brands • Experience with B2B services, SaaS, consulting, agencies, or professional services • Familiarity with LinkedIn analytics and content performance tracking • Experience building lead magnets and nurture sequences • Understanding of pipeline attribution and demand generation • CRM and lead-tracking experience What Success Looks Like You consistently generate qualified B2B conversations and booked calls from content , not simply impressions and followers. Key KPIs include:
• Qualified inbound conversations
- Qualified inbound conversations
- Leads and booked calls generated from LinkedIn
- Inbound pipeline contribution
- Content-to-conversation conversion
- Conversation-to-call conversion
- Quality of audience engagement
- Consistent growth in relevant B2B audience reach
• Initial Screening Call • Spark Hire Video Interview • Recruiter Interview • Final Interview • Offer & Onboarding Apply Now If you know how to turn LinkedIn content into conversations, qualified leads, booked calls, and measurable B2B pipeline , we’d love to hear from you. #InboundMarketing #DemandGeneration #LinkedInMarketing #B2BMarketing #ContentMarketing #LeadGeneration #OrganicGrowth #LinkedInGrowth #RemoteMarketing #RemoteJobs
From Pavago's careers page (Workable), checked 29 Oct 2026.
How to apply
- Select Apply on apply.workable.com. It opens Pavago's own application form in a new tab, run on Workable.
- Fill in the form and upload your résumé there. Jobiwork never sees your application.
- Pavago will reply to you directly. No real employer asks you for money to apply.
Posted 8 Oct 2026 · checked 29 Oct 2026 · Report this job