Head of Demand Generation
- Location
- New York, New York, United States
- Work mode
- On-site
- Employment type
- Full-time
About the job
Location: New York, NY Work Model: In-office (5 days per week, Flatiron) Industry: Payroll & back-office software for startups Compensation: $200K-$350K OTE About the Company Our partner builds a payroll and back-office suite for startups, helping founders run the operational side of their companies. They are a Series A company with a team of roughly 40-45 people, based in New York and growing quickly. The Opportunity Our partner is hiring a Head of Demand Generation in a player-coach seat. You will personally run paid, SEO, email, and lifecycle today, then build the team as the company scales. You will own marketing-sourced pipeline with a mandate to deliver 3-4x coverage on the bookings target. You will partner with the COO on brand and the Head of Sales on conversion, marketing to founders, finance buyers, and people-and-ops buyers. Responsibilities
• Own inbound demand generation across paid, SEO, email, and lifecycle, hands-on
- Own inbound demand generation across paid, SEO, email, and lifecycle, hands-on
- Deliver marketing-sourced pipeline against a 3-4x bookings coverage target
- Grow MQL volume and quality, site traffic and conversion, and organic search
- Manage paid spend efficiently against CAC and ROAS goals
- Partner with the COO on brand and the Head of Sales on pipeline conversion
- Hire and build the demand generation team as the company scales
- 6+ years in demand generation or growth marketing at B2B sales-led SaaS companies
- Inbound programs that produced measurable pipeline, not just traffic
- Strong writing for a business audience
- Funnel thinking: spend to pipeline to revenue
- Comfortable as a player-coach who still runs channels hands-on
- Excitement about working in person in New York five days per week
- Bonus: fintech, HR tech, or developer-adjacent background
From talentpluto's careers page (Workable), checked 30 Oct 2026.
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Posted 13 Oct 2026 · checked 30 Oct 2026 · Report this job