Team Lead - Paid Media

• Build full-funnel paid media strategies tailored to each client’s industry, business model, and goals.

• Build full-funnel paid media strategies tailored to each client’s industry, business model, and goals.
• Understand North Star Metrics and identify key strategies based on each client’s GTM and industry/sub-industry trends.
• Plan budgets, channel mix, audiences, and creative strategy across branding, lead generation, and conversion.
• Drive month-on-month performance improvement and higher ROI.

• Plan, launch, and optimize campaigns across Google Ads, Meta, and LinkedIn Ads.

• Plan, launch, and optimize campaigns across Google Ads, Meta, and LinkedIn Ads.
• Use data to refine targeting, bidding, budget allocation, and creatives.
• Run a repeatable optimization loop: know the key indicators to review regularly, the strategies to act on them, and the automations that streamline the process.
• Optimize the full funnel, from creative testing to conversion tracking and lead quality, for downstream outcomes rather than top-of-funnel volume.

• Design ABM campaigns for B2B clients: target account lists, tiering, account-level audiences, and LinkedIn and Google account targeting.

• Design ABM campaigns for B2B clients: target account lists, tiering, account-level audiences, and LinkedIn and Google account targeting.
• Align ABM programs with Sales and Business Development on messaging, sequencing, and handoffs.
• Report on account reach, engagement, buying-committee penetration, pipeline influenced, and revenue sourced.

• Use AI tools, connectors, and MCPs across the value chain:
• Planning and strategy: research, audience and competitor analysis, media plans, forecasting.
• Execution: campaign builds, ad copy and creative variants, bulk operations, QA.
• Optimization: anomaly detection, budget pacing, search term and placement analysis, test analysis.
• Reporting and analytics: automated dashboards, performance summaries, insight generation.

• Build and standardize AI-assisted workflows and SOPs for the team.

• Build and standardize AI-assisted workflows and SOPs for the team.
• Evaluate new AI tools and recommend which to adopt.

• Ensure clean implementation of GTM, GA4, conversion APIs, and CRM integrations (e.g., HubSpot, Salesforce).

• Ensure clean implementation of GTM, GA4, conversion APIs, and CRM integrations (e.g., HubSpot, Salesforce).
• Build reporting that connects media spend to business outcomes.
• Present transparent campaign reports to clients and give Business Development media inputs for pitches.

• Understand client objectives, analyze metrics, and recommend improvements in efficiency and ROI.

• Understand client objectives, analyze metrics, and recommend improvements in efficiency and ROI.
• Maintain strong client relationships to maximize retention and growth.
• Collaborate with internal teams and client-side stakeholders.

• Map individual and team revenue performance against media spends and commissions handled.

• Map individual and team revenue performance against media spends and commissions handled.
• Develop frameworks and SOPs to scale performance consistently across accounts.

• Lead, mentor, and manage a team of 7-8 paid media professionals.

• Lead, mentor, and manage a team of 7-8 paid media professionals.
• Build training plans covering platform skills, analytics, reporting, and AI-tool proficiency.
• Set and track team OKRs, and conduct regular performance reviews.

• Keep up with algorithm changes, privacy and tracking shifts, and emerging AI capabilities.

• Keep up with algorithm changes, privacy and tracking shifts, and emerging AI capabilities.
• Apply best practices to maximize Marketing ROI (MROI).

• 3-7 years of hands-on experience running and managing end-to-end paid media campaigns across Meta, LinkedIn, and Google.

• 3-7 years of hands-on experience running and managing end-to-end paid media campaigns across Meta, LinkedIn, and Google.
• Experience across industries, especially Manufacturing, B2B, B2B SaaS, and Real Estate. D2C exposure is a plus.
• Working knowledge of AI tools, connectors, and MCPs across the paid media value chain (planning/strategising, execution, optimization, reporting and analytics), with real examples of use.
• Understanding of ABM for B2B: how campaigns are strategized, executed, and reported.
• Understanding of North Star Metrics across industries and companies, especially D2C and B2B SaaS, and the ability to translate them into campaign goals and KPIs.
• Strong command of GTM, GA4, and CRM integrations.
• Prior experience leading or mentoring a team.

• Agency background.

• Agency background.
• Experience with marketing automation and CRM-based lead quality optimization.
• Dashboard-building experience in Looker Studio or similar tools.

• ROI on marketing campaigns and media spend.

• ROI on marketing campaigns and media spend.
• Achievement of client-specific North Star and funnel targets.
• Client satisfaction and retention.
• Team performance against benchmarks and OKRs.
• Adoption of SOPs and AI-enabled workflows.

• Self-driven, with a strong ownership mindset.
• Strong multitasking and prioritization under tight deadlines.
• Strong leadership and communication skills.
• Curious about new tools and quick to experiment.