Business Development Manager

Your responsibilities:

• Perform onground market research to identify new business opportunities, catchment areas, and prospective customers
• Plan, execute, and optimize BTL marketing activities such as roadshows, society activations, kiosks, events, referrals, and local partnerships
• Create and implement business development strategies based on local demographics, market trends, competition analysis, and customer behavior
• Lead and manage onfield marketing and business development teams to achieve lead generation and revenue targets
• Oversee daily onground activities, ensure productivity, discipline, and performance tracking of the team
• Build strong relationships with customers, channel partners, RWAs, brokers, and other local stakeholders to drive sustained business opportunities
• Coordinate closely with Marketing and Sales teams to ensure seamless lead handover and conversion
• Train, mentor, and guide team members on pitch delivery, objection handling, customer engagement, and closure techniques
• Monitor lead quality, conversion ratios, and campaign effectiveness to improve ROI of BTL initiatives
• Present market insights, performance reports, and actionable recommendations to senior stakeholders
• Ensure proper branding, visibility, and compliance across all on-field marketing activities
• Manage budgets and vendor coordination for BTL campaigns and on-ground activations
• Participate in reviews, planning meetings, training sessions, and field audits to improve execution excellence
• Maintain and update customer and lead data in CRM systems
• Prepare regular MIS reports on business development activities, team performance, and revenue contribution

Skill sets / Experience we require:

• 6–9 years of relevant experience in Business Development, BTL marketing, on-field sales, or growth roles
• Proven experience in managing and scaling on-ground teams
• Strong leadership, people management, and coaching skills
• Excellent verbal and written communication skills
• Hands-on experience in executing BTL campaigns and local marketing initiatives
• Strong understanding of sales funnels, lead conversion metrics, and ROI measurement
• Ability to analyze market data and translate insights into actionable strategies
• Proficiency in MS Office (Excel, PowerPoint, Word)
• Familiarity or hands-on experience with CRM tools is an added advantage
• Willingness to be on the field and lead from the front

Pedigree:

• Bachelor’s degree in Engineering (any discipline)
• Master’s in Business Management / Marketing / Sales or related field