Brand marketing executive

• Plan, create, and execute social media content calendars aligned with brand objectives and audience interests.

• Plan, create, and execute social media content calendars aligned with brand objectives and audience interests.
• Develop engaging content ideas for posts, reels, stories, short-form videos, and other digital formats.
• Support DTC marketing initiatives , including paid advertising, customer engagement, retention campaigns, and community building.
• Assist in creating and managing Meta Ads , including in-house creative assets and advertisements developed with external agencies.
• Plan and coordinate in-house content shoots for social media, digital campaigns, and paid advertising.
• Collaborate with designers, videographers, creators, and agencies to produce high-quality marketing assets.
• Execute email and WhatsApp marketing campaigns to support customer engagement, retention, and repeat purchases.
• Monitor social media platforms and manage online reputation by responding to comments, direct messages, queries, and feedback.
• Track social media engagement, campaign performance, audience growth, and other relevant marketing metrics.
• Stay updated on social media trends, content formats, platform updates, and competitor activities.
• Identify opportunities to improve content performance, strengthen brand visibility, and enhance customer interactions.
• Maintain consistent brand voice, messaging, and visual identity across digital channels.

• 1+ year of experience in social media marketing, digital marketing, content creation, or a related field.
• Strong understanding of social media platforms, content formats, audience engagement, and emerging digital trends.
• Familiarity with Meta Ads, DTC marketing, email marketing, and WhatsApp marketing is an advantage.
• Experience coordinating content shoots or working with creative teams, influencers, or external agencies is preferred.
• Understanding of online reputation management (ORM) and customer communication best practices.
• Strong creative thinking, storytelling, and content ideation skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns, deadlines, and priorities with attention to detail.
• Familiarity with tools for content creation, scheduling, analytics, and campaign management is a plus.
• A proactive, adaptable, and ownership-driven mindset with a genuine interest in building brands.
• Ability to work collaboratively in a fast-paced startup environment and contribute fresh ideas to marketing initiatives.