Digital Marketing Lead
- Location
- Bengaluru, Karnataka, India
- Work mode
- On-site
- Employment type
- Full-time
About the job
This role is for one of Weekday’s clients
Min Experience: 4+ years Location: Bengaluru JobType: full-time
We are looking for a Digital Marketing Lead with strong expertise across both performance marketing and CRM/lifecycle marketing . This role will own the digital P&L across customer acquisition, retention, CRM, membership growth, store footfall, franchisee lead generation, and app growth. The ideal candidate should be equally comfortable with paid acquisition and retention strategy, with hands-on experience building campaigns, customer journeys, segmentation frameworks, measurement systems, and growth programmes that drive measurable business outcomes. Requirements What You Will Own Digital P&L & Growth
- Own the full digital P&L across acquisition spend, CRM budgets, and retention outcomes.
- Drive growth across three key areas:
- B2B: Franchisee lead generation and lead-to-onboarding funnel.
- B2C: Store footfall and membership acquisition/retention.
- B2C: App acquisition, engagement, and repeat orders.
• Allocate budgets based on full-funnel LTV, CAC, retention, and revenue rather than acquisition metrics alone.
- Allocate budgets based on full-funnel LTV, CAC, retention, and revenue rather than acquisition metrics alone.
• Own the overall retention and customer lifecycle strategy.
- Own the overall retention and customer lifecycle strategy.
- Define membership lifecycle programmes covering onboarding, engagement, renewal, and win-back.
- Develop customer segmentation, lifecycle stages, CRM channel strategy, and measurement frameworks.
- Manage CRM channels including SMS, WhatsApp, Push Notifications, RCS, and IVR .
- Establish the customer lifecycle management philosophy and ensure campaigns are built around measurable retention outcomes.
- Own repeat purchase, churn reduction, win-back, and CRM-attributed revenue initiatives.
• Develop and execute paid acquisition strategies across Meta, Google Ads, and UAC .
- Develop and execute paid acquisition strategies across Meta, Google Ads, and UAC .
- Drive hyperlocal campaigns focused on store footfall and customer acquisition.
- Build and optimise B2B lead-generation funnels for franchisee and partner acquisition.
- Develop the SEO/AEO/GEO roadmap to improve organic visibility and presence across traditional search and AI-generated answers.
- Continuously optimise acquisition based on CAC, conversion rates, LTV, and revenue contribution.
• Drive app acquisition through paid app campaigns and UAC.
- Drive app acquisition through paid app campaigns and UAC.
- Improve app engagement, retention, repeat-order rate, and overall customer value through CRM and lifecycle campaigns.
- Monitor app growth metrics including installs, D30 retention, MAU, and in-app order rate.
• Own CRM platforms strategically, including segmentation logic, lifecycle architecture, campaign measurement, and customer journey frameworks.
- Own CRM platforms strategically, including segmentation logic, lifecycle architecture, campaign measurement, and customer journey frameworks.
- Work with CRM execution teams to ensure campaigns align with the overall lifecycle strategy.
- Build measurement architecture using GA4, GTM, and Looker Studio across paid acquisition and CRM.
- Establish dashboards and reporting frameworks covering full-funnel growth and retention performance.
• Directly manage the Performance Marketing Manager and Retention Marketing Manager , with supporting executives.
- Directly manage the Performance Marketing Manager and Retention Marketing Manager , with supporting executives.
- Build strong internal capabilities across acquisition and retention.
- Lead the transition from agency dependency to an efficient in-house marketing function.
- Establish SOPs, processes, performance benchmarks, and operating frameworks.
• Work closely with the content and design teams to develop high-performing creatives for performance and CRM campaigns. • Partner with business development teams on franchisee lead generation and lead-to-onboarding funnels. • Collaborate with product, technology, and business teams to improve customer acquisition, engagement, and retention. Three Key Growth Themes 1. B2B – Franchisee Lead Generation
• Generate qualified franchisee enquiries through paid and organic channels.
- Generate qualified franchisee enquiries through paid and organic channels.
- Optimise the lead-to-site-visit and lead-to-onboarding funnel in partnership with business development teams.
• Drive hyperlocal customer acquisition and store walk-ins.
- Drive hyperlocal customer acquisition and store walk-ins.
- Grow membership acquisition while improving engagement, renewal, repeat purchase, and retention.
• Drive app installs through paid campaigns. • Improve in-app engagement, D30 retention, and repeat-order rates through CRM and lifecycle programmes. Key Performance Indicators The Digital Marketing Lead will be responsible for driving qualified franchisee leads , optimising CPL and lead-to-site-visit conversion, increasing store footfall through hyperlocal campaigns, and improving ROAS and store-level attribution. The role will also own membership growth , including new member acquisition, cost per member, and renewal rates, while improving customer retention and lifecycle management through repeat purchase, churn reduction, win-back campaigns, and CRM-attributed revenue. For app growth , success will be measured through installs, D30 retention, monthly active users (MAU), and in-app order rates. The role will also drive organic growth through increased organic traffic, Google Search Console impressions, and visibility across AI-generated platforms. Additionally, the role will be accountable for team efficiency , including cost-per-outcome versus agency benchmarks and effective utilisation of marketing budgets. Must-Have Experience
• 7–10 years of experience in digital marketing , with proven depth across both performance marketing/acquisition and CRM/lifecycle marketing .
- 7–10 years of experience in digital marketing , with proven depth across both performance marketing/acquisition and CRM/lifecycle marketing .
- Candidates with experience limited exclusively to paid media/performance marketing will not be suitable.
- Hands-on experience with CRM platforms such as CleverTap, MoEngage, or WebEngage , including independently building customer journeys and segments.
- Experience owning or co-owning a loyalty programme, membership programme, repeat-purchase funnel, or retention KPI .
- Strong understanding of multi-channel CRM execution across SMS, WhatsApp, and Push Notifications , including delivery mechanics, opt-out compliance, engagement, and conversion.
- Strong understanding of LTV and cohort analysis , including retention curves, customer behaviour, and campaign response.
- Hands-on experience with Google Ads , including Search, PMax, and UAC, as well as Meta Ads .
- Experience executing hyperlocal or multi-location marketing campaigns , preferably across Tier 2 and Tier 3 markets in India.
- Strong understanding of SEO, AEO, and GEO , including technical SEO, structured data, and visibility in AI-generated search answers.
- Experience with GA4, GTM, and Looker Studio for paid marketing and CRM measurement.
- B2B lead-generation experience across franchisee, partner, or enterprise segments is preferred.
- Experience with app marketing, UAC/App campaigns, and MMP platforms such as AppsFlyer or Adjust is preferred.
• Experience in D2C, quick commerce, grocery retail, consumer retail, or loyalty-program businesses . • Familiarity with Telugu or other regional languages for bilingual CRM communication. • Experience building an in-house marketing team following an agency transition. • Experience with RCS or WhatsApp Business API at scale. • Experience managing both acquisition and retention teams. Tools & Platforms Google Ads · Meta Ads · GA4 · GTM · Google Search Console · CleverTap · MoEngage · WebEngage · Looker Studio · SEMrush · Ahrefs · AppsFlyer · Adjust · Excel · Google Sheets Must-Have Skills
• Digital Marketing
- Digital Marketing
- Performance Marketing
- CRM / Lifecycle Marketing
- Customer Retention
- Google Ads
- Meta Ads
- Customer Segmentation
- LTV & Cohort Analysis
- GA4 / GTM
- Demand & Lead Generation
- App Marketing
- SEO / AEO / GEO
- Hyperlocal Marketing
- Loyalty & Membership Marketing
- B2B Lead Generation
- CleverTap / MoEngage / WebEngage
- AppsFlyer / Adjust
- RCS / WhatsApp Business API
- D2C / Quick Commerce / Retail Marketing
From Weekday AI's careers page (Workable), checked 30 Oct 2026.
How to apply
- Select Apply on apply.workable.com. It opens Weekday AI's own application form in a new tab, run on Workable.
- Fill in the form and upload your résumé there. Jobiwork never sees your application.
- Weekday AI will reply to you directly. No real employer asks you for money to apply.
Posted 6 Oct 2026 · checked 30 Oct 2026 · Report this job