Performance Marketing Lead

• Own the execution, optimization, and scaling of campaigns across Google Ads, Meta Ads, Snapchat Ads, and TikTok Ads .

• Own the execution, optimization, and scaling of campaigns across Google Ads, Meta Ads, Snapchat Ads, and TikTok Ads .
• Manage campaign setup, bidding strategies, budget allocation, pacing, audience targeting, and ongoing optimization.
• Optimize campaign structures, audiences, bidding strategies, and creatives to improve efficiency and growth.
• Lead performance campaigns for seasonal events, promotional initiatives, and always-on acquisition programs.
• Identify opportunities to scale high-performing channels while maintaining efficient CAC, ROAS, and revenue growth.

• Work closely with media partners and advertising platforms to resolve technical issues, implement platform updates, and identify growth opportunities.

• Work closely with media partners and advertising platforms to resolve technical issues, implement platform updates, and identify growth opportunities.
• Support budget allocation and channel strategy based on performance trends and business priorities.
• Evaluate new acquisition opportunities and recommend channels or strategies with strong growth potential.

• Build and maintain performance reporting frameworks across advertising and analytics platforms.

• Build and maintain performance reporting frameworks across advertising and analytics platforms.
• Analyze campaign and channel performance to identify trends, risks, and optimization opportunities.
• Prepare performance reports, forecasts, and budget recommendations for senior stakeholders.
• Ensure accurate tracking, attribution, conversion measurement, and campaign reporting across channels.

• Partner with creative, content, and design teams to develop and test high-performing advertising creatives.

• Partner with creative, content, and design teams to develop and test high-performing advertising creatives.
• Define and execute structured experiments across creatives, audiences, messaging, campaign structures, and landing pages.
• Use performance data to improve CTR, CVR, ROAS, CAC, and overall campaign efficiency.
• Stay updated on platform-specific creative formats, audience behavior, and paid media best practices.

• Collaborate with Product, Data, CRM, Analytics, and Commercial teams to align paid acquisition initiatives with business objectives.

• Collaborate with Product, Data, CRM, Analytics, and Commercial teams to align paid acquisition initiatives with business objectives.
• Partner with technical teams to resolve tracking, attribution, and platform-related challenges.
• Mentor junior performance marketing professionals and contribute to building strong internal capabilities.

• 4–6 years of hands-on experience in performance marketing, paid media, digital acquisition, or growth marketing.

• 4–6 years of hands-on experience in performance marketing, paid media, digital acquisition, or growth marketing.
• Experience managing performance campaigns in e-commerce, retail, consumer brands, or high-growth digital businesses is strongly preferred.
• Proven experience managing significant media budgets across multiple digital channels.
• Demonstrated ability to improve campaign performance and generate measurable revenue impact.
• Strong experience across campaign strategy, execution, optimization, reporting, and stakeholder management.
• Experience working with agencies, media partners, or junior team members is an advantage.

• Meta & Google Ads

• Meta & Google Ads
• Campaign Optimization

• Paid Media
• Performance Analytics
• Attribution & Tracking
• A/B Testing
• E-commerce Marketing