Senior Manager Sales

• Lead and manage the B2C sales team responsible for promoting higher education programmes, online courses, and professional learning solutions.

• Lead and manage the B2C sales team responsible for promoting higher education programmes, online courses, and professional learning solutions.
• Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue and enrolment targets.
• Drive the complete sales funnel, including lead allocation, initial outreach, counselling, follow-ups, objection handling, conversion, and enrolment.
• Recruit, onboard, train, and mentor sales executives and counsellors to improve individual performance and team effectiveness.
• Monitor daily sales activities, conversion ratios, pipeline movement, follow-up quality, and revenue performance.
• Establish clear performance metrics and conduct regular reviews to identify gaps and improve sales productivity.
• Implement effective sales scripts, counselling frameworks, objection-handling techniques, and conversion strategies.
• Collaborate with marketing teams to improve lead quality, campaign effectiveness, and lead-to-enrolment conversion.
• Ensure prospective learners receive accurate information about programmes, eligibility, fees, learning formats, and career outcomes.
• Use CRM platforms and sales dashboards to track leads, maintain pipeline visibility, and generate performance reports.
• Identify sales bottlenecks, analyse customer behaviour, and implement corrective actions to improve conversion rates.
• Maintain high standards of customer engagement, ethical selling, and learner satisfaction throughout the sales journey.
• Coordinate with admissions, operations, and academic teams to ensure a smooth transition from sales conversion to learner onboarding.
• Share market feedback, competitor insights, and learner preferences with leadership to support business planning.
• Foster a culture of accountability, collaboration, continuous learning, and consistent target achievement.

• 5+ years of experience in B2C sales, preferably within higher education, EdTech, online learning, or professional education.
• Proven experience managing sales teams and consistently achieving revenue and enrolment targets.
• Strong expertise in consultative selling, lead conversion, pipeline management, and customer relationship management.
• Demonstrated ability to recruit, coach, motivate, and develop high-performing sales teams.
• Strong understanding of the higher education market, learner needs, and education sales cycles.
• Experience working with CRM systems, sales dashboards, and performance reporting tools.
• Excellent communication, negotiation, presentation, and objection-handling skills.
• Strong analytical abilities with a data-driven approach to sales planning and performance improvement.
• Ability to manage multiple priorities in a fast-paced, target-driven environment.
• Strong leadership, problem-solving, and stakeholder-management capabilities.
• A customer-focused mindset with a commitment to ethical sales practices and learner success.
• A bachelor's degree in Business Administration, Marketing, Management, or a related discipline is preferred.