Senior Manager Trade Fair

• Develop and execute the overall strategy for trade fairs, conferences, exhibitions, summits, and industry events .

• Develop and execute the overall strategy for trade fairs, conferences, exhibitions, summits, and industry events .
• Identify relevant conferences, trade shows, and industry platforms that align with business objectives and target audiences.
• Own the end-to-end planning and execution of events, including venue selection, budgets, timelines, logistics, production, branding, and on-ground operations.
• Build and maintain strong relationships with event organizers, industry associations, conference partners, exhibitors, sponsors, speakers, and strategic stakeholders .
• Identify and develop business development opportunities through conferences, trade fairs, exhibitions, and industry networking platforms.
• Lead sponsorship and partnership initiatives, including identifying prospects, developing proposals, negotiating commercials, and closing partnerships.
• Work closely with sales, marketing, leadership, and external partners to maximize event participation and business impact.
• Develop event concepts, themes, agendas, speaker line-ups, networking formats, and engagement strategies.
• Manage external agencies, production partners, vendors, contractors, and service providers to ensure high-quality event delivery.
• Track event budgets, commercial performance, registrations, attendee engagement, sponsorship revenue, leads, and ROI.
• Represent the organization at major conferences and trade fairs and build a strong presence within relevant industry ecosystems.
• Conduct post-event analysis and develop actionable insights to improve future conferences and events.

• 8–20 years of relevant experience in trade fairs, conferences, exhibitions, B2B events, or large-scale event management.

• 8–20 years of relevant experience in trade fairs, conferences, exhibitions, B2B events, or large-scale event management.
• Strong expertise in conference planning, event strategy, and end-to-end event execution .
• Proven experience managing conferences and trade fairs with multiple stakeholders.
• Strong vendor, partner, sponsor, and stakeholder management skills.
• Excellent project management, negotiation, communication, and organizational abilities.
• Ability to manage multiple conferences and events simultaneously while working within budgets and timelines.
• Strong commercial understanding and ability to measure event success through business outcomes.

• Experience in business development through conferences, exhibitions, and industry events.
• Proven track record in acquiring sponsors, exhibitors, partners, or commercial accounts.
• Strong understanding of B2B sales, lead generation, networking, and relationship building.
• Existing relationships with conference organizers, industry bodies, associations, sponsors, and corporate decision-makers.
• Experience managing large-scale national or international events.
• Familiarity with event technology, CRM platforms, registration systems, and event analytics.