Demand Generation Manager

About the company Our client is a financial technology company. The role Raydar is recruiting for this role on behalf of our client. Lead a small marketing group responsible for generating sales pipeline through account-based programs, paid channels and events. Share a single pipeline goal with the sales organization, manage the budget behind it and decide where limited spend delivers the best return. What you'll do - Forecast and deliver one marketing-sourced pipeline goal, using a funnel definition agreed with the sales team. - Maintain a tiered list of target accounts that fits the ideal customer profile, and coordinate outreach with sales development so prospects experience one coordinated approach. - Run account-based programs judged on qualified demos booked rather than engagement. - Distribute paid budget across search, social and newer AI-driven channels based on cost per qualified opportunity, and fix or stop channels that underperform. - Raise conversion through structured testing instead of wholesale redesigns. - Choose and manage a yearly slate of events and webinars, negotiating pricing, preparing sales colleagues and keeping follow-up on schedule. - Lead three direct reports using weekly scorecards, hold external agencies to written performance targets and document channel playbooks. - Use AI tools for account research, personalization, content creation and campaign analysis. Requirements What we're looking for - 8+ years in B2B demand generation, including at least 4 years targeting the US market. - Near-native written and spoken English, since the role presents on webinars and writes copy for a US audience. - Proven record of leading demand generation through a period of rapid company growth and reporting pipeline results to senior leadership. - Experience directing account-based marketing against a limited named list with meeting or demo goals, and defining an ideal customer profile with precision. - Hands-on accountability for a B2B paid media budget at modest spend, with the ability to guide specialists. - Experience managing a program of conferences and trade shows from selection through follow-up, handled remotely. - Everyday use of AI tools in marketing, with results to point to. - People leadership experience, including managing performance challenges, and experience holding an agency accountable to measurable targets. - Experience driving expansion demand among existing customers. - Familiarity with long, multi-stakeholder sales cycles that include formal approval steps. - Based in Latin America with working-hour overlap with US Eastern time. - A work history showing tenures of 18 months or longer. Bonus points - Experience building automated or agent-based marketing workflows, plus answer-engine optimization or paid AI-platform advertising with attribution. - Background in US independent wealth management technology and an existing network among industry events, associations and trade media. - Experience working within a scorecard-driven cadence such as EOS or OKRs. - Depth in HubSpot, account-based marketing tools and advisor data providers. - Experience launching a customer advisory council. Benefits Compensation and benefits - Base salary: USD 24,000 to 36,000 per year Location and work model - Remote (US) - Full-time