Demand Generation Manager

About the company Our client is a fast-growing software company. The role Raydar is recruiting for this role on behalf of our client. Build a pipeline-focused marketing function from the ground up for an enterprise sales motion. Plan and run targeted programs, test and prioritize marketing channels, and partner closely with a small cross-functional commercial group where results are judged by new sales opportunities. What you'll do - Lead targeted, account-focused marketing programs, selecting priority industries and accounts and supporting sales outreach to them. - Create and carry out a plan to raise brand visibility and citations in AI-powered search and answer tools. - Compare results across channels such as social media, outbound, paid search and events, and move budget and effort toward the strongest performers. - Set the approach to event participation and decide which events merit attendance. - Work side by side with company leadership, product, technical go-to-market and sales colleagues, and measure success by qualified opportunities created rather than lead volume. Requirements What we're looking for - 3 to 7 years of marketing experience. - Proven track record of launching a demand generation program from zero at an early-stage B2B startup. - Background promoting products to senior product and engineering decision makers. - Working knowledge of optimizing content for AI answer engines and LLM search visibility. - Experience running coordinated marketing and sales campaigns aimed at named target accounts. - Comfort taking full ownership and getting started quickly without a formal training program. Bonus points - Experience at developer tools or API-based technology companies, or in the voice technology space. Benefits Compensation and benefits - Base salary: USD 145,000 to 210,000 per year Location and work model - San Francisco, CA, United States - Hybrid, 1-2 days per week in office - Full-time