Director of Product Marketing

About the company Our client is a software company. The role Raydar is recruiting for this role on behalf of our client. Act as the first dedicated product marketer, owning how a B2B enterprise software offering is positioned and presented to the market. Work closely with sales and demand generation colleagues to equip them with materials and support go-to-market activity, as an individual contributor reporting to the CMO. What you'll do - Define the positioning and core messaging for the platform, beginning with one priority use case. - Convert that messaging into written and web-based marketing assets, including case studies. - Provide campaign materials and proof points to the demand generation lead. - Own sales enablement so the sales team ramps quickly and closes more effectively. - Plan and execute go-to-market launches, and establish a consistent process for future ones. Requirements What we're looking for - 6 to 11 years of relevant experience. - Background in B2B enterprise product marketing. - Track record of taking products to market and producing customer-facing messaging and documentation. - A publicly viewable sample of your product marketing work. - Habitual use of AI tools to work more productively. - Ability to travel up to 15%. - Sharp critical thinking and the ability to explain to buyers and users why a modern approach outperforms established alternatives. Bonus points - Prior product marketing work at a fast-growing enterprise AI business. Benefits Compensation and benefits - Base salary: USD 180,000 to 240,000 per year - Equity Location and work model - San Francisco, CA, United States - On-site, 5 days per week in office - Full-time