Growth Marketing Lead

About the company Our client is a fast-growing software company. The role Raydar is recruiting for this role on behalf of our client. Lead customer acquisition efforts across a broad mix of marketing channels. Run experiments, decide where to invest more, and oversee spending so that effort goes behind the approaches that deliver results. What you'll do - Own acquisition programs from start to finish, including how prospects first become aware of the business. - Design and launch campaigns across paid, account-based, events, partnerships and other emerging channels. - Assess campaign results and turn successful experiments into repeatable programs that scale. - Plan and administer the channel budget, moving spend quickly toward what performs and ending what does not. - Keep positioning, brand and sales aligned so demand efforts move in the same direction. Requirements What we're looking for - Experience leading growth channels at high-growth companies or early-stage startups, such as a founding growth role. - Experience testing and scaling several channels, including paid, organic and partnerships. - A history of B2B demand generation or growth marketing work in a quickly expanding company. - A track record of driving top-of-funnel volume at scale, such as hundreds of qualified demos each month. - Comfort with funnel metrics and attribution, balanced by sound judgment drawn from experience and logic. - Ability to look back on past work and explain the reasoning behind decisions in plain language. - Ability to work from the New York City area on a hybrid schedule. Bonus points - Strong educational background. - Experience building demand generation from zero at an early-stage company. - Genuine interest in following the startup ecosystem. Benefits Compensation and benefits - Base salary: USD 175,000 to 225,000 per year - Equity - Health, dental and vision coverage - Retirement plan with employer match - Commuter benefits Location and work model - New York, NY, United States - Hybrid - Full-time