Growth Marketing Lead

About the company Our client is a fast-growing software company. The role Raydar is recruiting for this role on behalf of our client. Own and build the full growth marketing function for a B2B software business, setting strategy, channels and measurement from the ground up. Begin as a hands-on individual contributor with some team support, reporting to senior leadership, with room to move into broader marketing leadership over time. What you'll do - Design and launch a growth program from scratch, including strategy, KPIs and an account-based marketing approach aimed at large enterprise accounts. - Bring structure and clear goals to field events and conferences so they work as a dependable pipeline source. - Find, test and develop new channels for pipeline generation and customer acquisition, managing a sizeable annual budget. - Shape the company's brand voice and market presence. - Work closely with sales and executive leadership to align marketing programs with long enterprise sales cycles and commercial targets. Requirements What we're looking for - Around 5 to 8 years of marketing background, including growth roles. - Hands-on use of AI tools in daily work, or a strong curiosity about them. - A history of marketing to large enterprise customers with significant revenue and many locations. - A track record of building and scaling a B2B growth engine from scratch at an early-stage startup, owning pipeline across events, account-based marketing and new channels. - Accountability for the financial performance of the marketing funnel, from acquisition cost through to return on spend and contribution to revenue. - Working knowledge of paid media, search marketing, lifecycle marketing and account-based marketing. - Comfort working Pacific hours and collaborating with a team in Southeast Asia. Bonus points - Background in vertical SaaS or AI companies, or in healthcare or hospitality technology. Benefits Compensation and benefits - Base salary: USD 168,000 per year Location and work model - Remote (US) - Full-time