Head of Growth

About the company Our client is a consumer technology company. The role Raydar is recruiting for this role on behalf of our client. Lead the entire marketing function in a hands-on capacity, spanning brand, product marketing, user acquisition and business-to-business demand generation. Collaborate closely with product and sales colleagues and use automation and AI tooling so a lean team can move fast. This is a senior individual contributor seat reporting to the CEO. What you'll do - Shape the brand narrative across social, video, press and in-app channels to grow audience organically and earn media coverage. - Direct product marketing and launch planning for new features, market expansions and partnerships. - Develop B2B marketing alongside the sales team, including positioning, messaging, segment-specific campaigns and sales materials that build pipeline. - Manage paid app-install advertising with an outside agency, owning budget allocation, large-scale creative experiments and continuous improvement of acquisition cost and return. - Turn a young creator program into a structured, repeatable channel that lifts content quality, engagement and early retention. - Work with product, sales and creators to set priorities and put scalable marketing systems in place. Requirements What we're looking for - 4+ years running a broad marketing function covering paid, organic and social, content and analytics, ideally with a small team and limited resources. - Background marketing a consumer or direct-to-consumer brand and building real affinity for it. - Hands-on performance marketing experience with major social and app-store ad platforms, including ROAS, attribution, reporting and dashboards. - Track record of redesigning marketing processes around AI agents and automation, going beyond simple chatbot prompting. - Comfort using AI tools to quickly assemble test-ready campaigns with many creative variations. - Strong content, social and creative direction skills. - A resourceful, high-ownership, startup mindset. - A visible habit of experimenting with AI agents and sharing what you learn. Bonus points - Prior experience founding or joining early a consumer business and growing it. Benefits Compensation and benefits - Base salary: USD 250,000 to 300,000 per year - Equity Location and work model - New York, NY, United States - On-site, 5 days per week in office - Full-time