Product Marketing Lead

About the company Our client is a fast-growing software company. The role Raydar is recruiting for this role on behalf of our client. Own product marketing from start to finish, shaping how a software product is positioned and taken to market for several audience segments. Build the sales enablement materials that support go-to-market teams and run product launches across suitable channels. What you'll do - Develop the core messaging and narrative that shows each target audience what the product makes possible. - Create sales enablement collateral such as talk tracks, competitive battle cards and product documentation. - Lead product launches, including planning the channel mix and supporting materials. - Partner with go-to-market teams so new business and expansion efforts are well supported. - Connect positioning, demand generation, brand and enablement into one coherent marketing approach. - Adapt copy and messaging for different audiences while keeping it clear and precise. Requirements What we're looking for - A background in business-to-business marketing within a rapidly scaling or early-stage company, for example as a first marketing hire. - Hands-on, end-to-end product marketing experience, including positioning, narrative development, collateral, go-to-market and launches. - Experience running creative brand campaigns and storytelling. - Clear, plain writing that is hard to misread. - The ability to look back on past work and explain the reasoning behind decisions in everyday language. - A high quality bar and real curiosity about what motivates and drives your audience. - An analytical mindset with a bias for action. - Willingness and ability to work in the office part of the week in New York. Bonus points - Strong educational background. - Prior experience marketing to financial, strategic or business development buyers. - A genuine interest in following the startup world. Benefits Compensation and benefits - Base salary: USD 175,000 to 225,000 per year - Equity - Health, dental and vision coverage - Retirement plan with employer match - Commuter benefits Location and work model - New York, NY, United States - Hybrid - Full-time