Product Marketing Manager

About the company Our client is a fast-growing software company. The role Raydar is recruiting for this role on behalf of our client. Serve as the first marketing hire and own the go-to-market function for a consumer software product. The work spans launches, creative production, paid acquisition and organic channels, with close collaboration alongside company leadership and regular conversations with users. What you'll do - Plan and run product launches, converting new releases into compelling narratives and the assets that support them. - Create and test a steady flow of creative, including video, written pieces and visual ads, and learn what captures attention. - Run paid acquisition experiments across several advertising platforms, review performance data, cut weak efforts and increase spend on strong ones. - Build self-sustaining growth channels that do not rely on advertising budget, such as search, referral and partner initiatives, and community-led efforts. - Talk with users through community channels and interviews to inform messaging. - Partner with company leadership on positioning and go-to-market direction. Requirements What we're looking for - Hands-on use of AI tools and the ability to explain complex AI products in plain, engaging language. - Consumer product marketing background, having led a launch or grown an acquisition channel, for example from zero to one or by lowering cost per acquisition. - Track record of launch campaigns that gained traction on major social networks. - Practical content production and video editing skills, including short product videos. - Ability to work on-site 5 days a week in San Francisco, CA. Bonus points - Broader creative skills such as writing copy, directing video, building web pages and analyzing conversion funnels. - Earlier experience in an early-stage company in a marketing, growth or content position. Benefits Compensation and benefits - Base salary: USD 180,000 to 315,000 per year - Equity - Relocation support Location and work model - San Francisco, CA, United States - On-site, 5 days per week in office - Full-time