Social Media Content Producer

About the company Our client is a fast-growing technology company. The role Raydar is recruiting for this role on behalf of our client. Own short-form video content from idea through publishing, setting the creative direction and tying social channels to measurable audience growth. Also build and manage a program of outside creators and report regularly on how creative assets perform. What you'll do - Set creative direction for short-form video channels by spotting strong formats and hooks and writing clear briefs. - Shoot, edit and publish short-form videos, and produce polished longer videos for live events. - Partner with senior leadership and a part-time growth lead to improve upper and mid-funnel creative and lower the cost of acquiring each new user. - Grow a small existing social account into a steady acquisition channel, taking over work currently handled by an outside agency. - Build and run a creator and user-generated content program, including sourcing, personas, tiers, briefs, scripts, agreements, payments and feedback. - Lead the creator community through challenges, incentives and feedback cycles, supporting top performers and cutting what underperforms. - Track creative performance such as CPM, CTR, views, sign-ups and acquisition cost by channel, and share a clear weekly report. - Use AI-assisted workflows to speed up production and focus on what works. Requirements What we're looking for - Around two years of hands-on work producing short videos for social platforms. - A history of building a following from nothing on your own, with a strong audience response, rather than inheriting an established account. - Evidence that your social work has driven concrete conversions, beyond view counts. - Experience owning content strategy and comparing results across formats and creative variations. - Ability to shoot and edit your own video in common editing tools. - Comfort owning the full creative cycle in a fast-paced, in-person environment. - Ability to work on-site five days a week in New York City. Bonus points - Background working closely with underserved communities, for example in education, social services, volunteering or the public sector. - Experience as a founder or early team member at a startup. - Higher-end video production experience. Benefits Compensation and benefits - Base salary: USD 120,000 to 155,000 per year - Equity Location and work model - New York, NY, United States - On-site, 5 days per week in office - Full-time