Manager - Social Media Marketing
- Location
- Mohali, PB, India
- Work mode
- On-site
- Employment type
- Full-time
About the job
Experience: 5 Years
Designation: Manager - Social Media Marketing Total Years of Experience: 5 Years + Location: Mohali (Work from office)
Job Description:
- Develop and own the overall social media strategy for EYP’s in-house brands, IPs, artists and digital properties.
- Build monthly and quarterly content calendars aligned with business objectives, campaigns, releases, events and entertainment trends.
- Take end-to-end ownership of social media growth, engagement, reach and audience development across platforms.
- Identify and leverage real-time trends, viral formats, memes, conversations and cultural moments to increase organic reach. Lead the ideation and execution of high-engagement content formats, including Reels, Shorts, memes, carousels, stories, interactive content and community-led formats.
- Work closely with Content Marketing, Artist Management, Content Distribution, Brand Solutions and Creative teams to create integrated campaigns.
- Create social media strategies for new IP launches, including pre-launch, launch and post-launch phases.
- Develop strategies to increase followers, views, watch time, engagement, shares, saves and overall audience retention.
- Monitor competitors, artists, labels, entertainment pages and emerging creators to identify new content opportunities and industry benchmarks.
- Analyse platform analytics and prepare weekly/monthly performance reports, highlighting key insights, learnings and action points.
- Coordinate with designers and video editors to ensure timely delivery of social assets.
- Have a strong understanding of YouTube growth, channel optimization, SEO, thumbnails, titles, descriptions, playlists and retention metrics.
- Ensure proper optimization of Google Business Profile (GMB), SEO and discoverability wherever applicable.
- Stay updated with Instagram, YouTube, Facebook, Snapchat, LinkedIn and X algorithm/content changes.
- Ensure consistency in brand voice, visual identity and communication across all EYP-owned properties.
- Present monthly performance reviews and strategic recommendations to management.
Key Skills
Social Media Strategy | Content Planning | Campaign Management | Instagram & YouTube | Reels & Short-Form Content | Meme Marketing | UGC | Audience Engagement | Social Media Analytics | Trend Spotting | Community Management | Content Calendar Management | Digital Marketing
Why Join Us?
Be part of a dynamic entertainment and creative ecosystem where you will have the opportunity to work on artists, music, entertainment content, digital campaigns, and diverse social media properties, while playing a key role in shaping their digital presence and audience engagement.
From Eyp Consulting's careers page (Keka), checked 30 Oct 2026.
How to apply
- Select Apply on eypcreations.com. It opens Eyp Consulting's own application form in a new tab, run on Keka.
- Fill in the form and upload your résumé there. Jobiwork never sees your application.
- Eyp Consulting will reply to you directly. No real employer asks you for money to apply.
Posted 10 Sept 2026 · checked 30 Oct 2026 · Report this job