Sales Associate - Treasure Coast Harley-Davidson
- Location
- Stuart, FL, United States
- Work mode
- On-site
- Employment type
- Full-time
About the job
Company Description Treasure Coast Harley-Davidson® is located in Stuart, Florida, which is between the St. Lucie River and the Atlantic Ocean, and is known for its coastal beauty, optimal for our Harley-Riders and Motorcycle Enthusiasts! We have a large selection of New and Pre-owned Harley-Davidson® bikes, experienced technicians, and a fully stocked MotorClothes® Department.
Job Description The vehicle salesperson is responsible for selling vehicles and meeting dealership gross profit, volume and customer satisfaction standards. This position includes four broad areas of activity: personal work habits, prospecting, selling, and follow-up. Duties and Responsibilities:
- Realize that business is built on customer satisfaction and devote himself/herself to guarantee satisfaction of customers.
- Determine each customer’s vehicle needs by asking questions and listening.
- Demonstrate vehicles (includes test drives).
- Deliver vehicles to customers. The delivery process ensures that the customer understands the vehicle’s operating features, warranty, and paperwork, and it lays the foundation for customer loyalty.
- Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals.
- Report to the vehicle Sales Manager regarding objectives, planned activities, reviews, and analyses.
- Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers.
- Work with the service department and body shop to ensure that vehicles are reconditioned as expected and on schedule.
- Attend sales meetings and training offered by the dealership and the manufacturer.
- Maintain a prospect development system.
- Maintain an owner follow-up system that encourages repeat and referral business.
- Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plan more effectively.
- Understand the terminology of the automobile business and keep abreast of technological changes in the product.
- Know and understand equity and values and be able to explain depreciation to the customer.
- Know and understand the federal, state, and local laws which govern retail auto sales.
- Introduce customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership’s service department.
- Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor.
Additional Information Perks & Benefits:
• Medical, Dental & Vision Insurance
- Medical, Dental & Vision Insurance
- 401(k) with Company Match
- Paid Time Off, Increases with Tenure
- Closed on Thanksgiving & Christmas
- Employee Pricing on Vehicles, Parts & Service
- Free & Discounted Gym Memberships
- Travel Discounts on Hotels, Flights & Rentals
- Career Growth within a Fortune 500 Company
From Sonic Automotive's careers page (SmartRecruiters), checked 30 Oct 2026.
How to apply
- Select Apply on sonicautomotive.com. It opens Sonic Automotive's own application form in a new tab, run on SmartRecruiters.
- Fill in the form and upload your résumé there. Jobiwork never sees your application.
- Sonic Automotive will reply to you directly. No real employer asks you for money to apply.
Posted 25 Sept 2026 · checked 30 Oct 2026 · Report this job