Director of Sales and Marketing (Full-Time) - Forest Ridge
- Location
- West Jefferson, North Carolina, United States
- Work mode
- On-site
- Employment type
- Full-time
About the job
Forest Ridge is seeking a high-performing Senior Living Sales & Marketing Director. You will be responsible for leading all sales and marketing activity, including but not limited to community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing. The objective of the Senior Living Sales & Marketing Director is to support prospective residents and their family members as they evaluate senior care options and to help them to understand that Navion is the best senior housing option for them. Sales director duties will include hitting annual targets, building relationships and understanding customer trends.
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Responsibilities
- Develop and implement comprehensive sales strategies to drive occupancy success.
- Establish a method of monitoring expected outcomes and effectiveness of marketing and sales programs.
- Plan and implement marketing activities and events.
- Monitor and maintain budget.
- Collaborate with ED and RSDM to determine advertising needs and implements.
- Meet all monthly sales activity standards including follow up calls, professional sales calls, event planning and monthly lead bank mailings.
- Meet the community’s move-in and census goals each month or identify barriers for meeting the goals.
- Respond and follow-up to inquiries in a positive and timely manner.
- Develop a strong network of professional and agency referral sources.
- Host and attend community events and develop positive community relations.
- Research and maintain information on local competition including rates, specials, services, etc.
- Implement and monitor a move-in system to ensure all resident records are complete prior to admission.
- Maintain new residents and inquiries in the Move-In database.
- Prepare and distribute mailings to prospective and current residents.
- Provide required information and communicate effectively with other team members about move-in activity and resident/family needs.
- Complete weekly and quarterly census reports.
- Select and order promotional supplies while staying within the budget.
- Schedule presentations with prospective residents and families, ensuring that presentations are effective and accurate.
• Support DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy
- Support DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy
• Proven sales executive experience, meeting or exceeding target
- Proven sales executive experience, meeting or exceeding target
- Proven ability to drive the sales process from inquiry to close
- Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings
- Ability to position Navion against competitors
- Ability to work well with others and promote a team environment.
- Excellent listening, negotiation and presentation skills
- Excellent verbal and written communications skills
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k)
- PTO for full time positions
- Short & Long Term Disability Insurance
- Life Insurance
- Career Advancement Opportunities
#RNW
From Navion Senior Solutions's careers page (Workable), checked 29 Oct 2026.
How to apply
- Select Apply on apply.workable.com. It opens Navion Senior Solutions's own application form in a new tab, run on Workable.
- Fill in the form and upload your résumé there. Jobiwork never sees your application.
- Navion Senior Solutions will reply to you directly. No real employer asks you for money to apply.
Posted 27 Oct 2026 · checked 29 Oct 2026 · Report this job