Demand Generation Manager

About the company Our client is a software company. The role Raydar is recruiting for this role on behalf of our client. Own a sales pipeline target across several go-to-market channels, leading a team of business development representatives while building and maintaining the internal software and AI tooling that ranks prospects, supports outreach and drives reporting. The role combines commercial leadership with hands-on engineering in a production codebase. What you'll do - Set and forecast the quarterly pipeline plan and answer for results across outbound, events, inbound and account-based programs. - Hire, coach and set targets for a team of five business development representatives, deciding who they contact and how. - Coordinate pipeline goals with other teams that run events, inbound and account-based work, and supply their target lists and follow-up. - Study where prospects drop out between early discovery and a trial, and improve the transition to account executives. - Publish a weekly demand generation report built from CRM stage history that guides team decisions. - Manage program spend and software vendor budgets, retiring tools that no longer deliver value. - Build, deploy and keep running production software for prospect ranking, data feeds and automated sales helpers. - Build and tune AI agents that draft research, outreach and handoff materials, including writing prompts, tools and quality evaluations. - Maintain a data warehouse of target accounts synced with the CRM, keeping ingestion, roll-ups and audits reliable. - Define and wire in buying signals, and measure whether they predict meetings. - Refine how accounts are ranked each quarter using the results of won and lost opportunities. - Track industry changes in outbound and inbound sales and test promising practices quickly. Requirements What we're looking for - Has built personal go-to-market automations and agents using current AI coding tools, which the sales team relies on every day. - Has carried a meetings or pipeline quota on a high-performing revenue team at a quickly scaling software business. Bonus points - Able to script and query relational data, with familiarity with lead research and contact enrichment platforms. - Has helped grow a sales or marketing function through several stages of company growth. Benefits Compensation and benefits - Base salary: USD 185,000 to 205,000 per year - Equity Location and work model - San Francisco, California, United States - Hybrid, with 3 days in-office per week - Full-time