Marketplace Ads Specialist

• End-to-End Campaign Management: Own advertising strategy and execution for a portfolio of 80–100 sellers, managing campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display.

• End-to-End Campaign Management: Own advertising strategy and execution for a portfolio of 80–100 sellers, managing campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display.
• Campaign Setup and Onboarding: Set up advertising campaigns for newly onboarded sellers within defined timelines, including account audits, campaign structuring, keyword research, targeting strategies, and budget allocation.
• Performance Optimisation: Optimise campaigns on a weekly or fortnightly basis through bid adjustments, budget management, keyword harvesting, negative targeting, wasted-spend reduction, and budget pacing.
• Advertising Performance: Drive improvements in Advertising Cost of Sales (ACOS), Return on Ad Spend (ROAS), Total Advertising Cost of Sales (TACOS), conversion rates, and overall sales performance.
• Portfolio Management: Use advertising platforms, bulk operations, and automation tools to manage multiple seller accounts efficiently while maintaining campaign quality and consistency.
• Seller Relationship Management: Work directly with sellers to develop advertising plans, recommend budgets, conduct performance reviews, and resolve campaign-related queries in collaboration with Account Managers.
• Growth Planning: Partner with Account Managers to align advertising objectives with each seller's Joint Business Plan (JBP), track progress, and identify opportunities for revenue growth.
• Budget Expansion: Identify sellers who could benefit from increased advertising investment and recommend campaign expansion strategies to improve visibility, sales, and profitability.
• Business Development Support: Conduct advertising audits and provide campaign performance insights to support seller acquisition and business development initiatives.
• Process Development: Build scalable advertising playbooks, campaign templates, category-specific strategies, standard operating procedures (SOPs), and checklists.
• Reporting and Analytics: Prepare monthly seller-level performance summaries and portfolio-wide dashboards, translating campaign data into actionable recommendations.
• Industry Trends: Stay updated on marketplace advertising developments, platform changes, emerging tools, and best practices to continuously improve campaign effectiveness.

• Hands-on expertise in Amazon Ads and Pay-Per-Click (PPC) advertising .

• Hands-on expertise in Amazon Ads and Pay-Per-Click (PPC) advertising .
• Strong command of Sponsored Products and Sponsored Brands , including campaign structures, keyword research, targeting, bidding, and budget optimisation.
• Practical experience managing multiple marketplace seller accounts and online brands.
• Proficiency in Amazon Ads Console and Seller Central.
• Strong understanding of advertising metrics, including ACOS, ROAS, TACOS, Click-Through Rate (CTR), Conversion Rate (CVR), and Cost Per Click (CPC).
• Experience managing advertising budgets across multiple sellers and product categories.
• Strong analytical skills and advanced working knowledge of Excel, including bulk-sheet operations and campaign performance analysis.
• Excellent written and verbal communication skills, with the ability to explain advertising performance and recommendations to sellers and internal stakeholders.

• Experience with Sponsored Display campaigns and advanced audience-targeting strategies.

• Experience with Sponsored Display campaigns and advanced audience-targeting strategies.
• Familiarity with advertising research and automation tools such as Helium 10, Jungle Scout, or similar platforms.
• Experience working with marketplace advertising agencies, seller service providers, or seller account management teams.
• Knowledge of campaign automation, bulk optimisation workflows, and portfolio-level reporting.
• Experience developing standardised advertising processes for large seller portfolios.

• Experience: 2+ years of hands-on Amazon Ads or PPC campaign management experience.
• Previous experience managing marketplace brands and seller accounts is mandatory.
• Experience working in an agency, marketplace seller services, or seller account management environment is preferred.
• Demonstrated ability to manage sizeable advertising budgets, optimise campaign performance, and deliver measurable sales outcomes.