Marketing Theory and Application (4CR) - Online Facilitation

Experience: 5+ years

MKT5024-Marketing Theory and Application (4CR) As an experienced online educator (LINC Fellow), the candidate will work as an independent contractor of LINC and serve a diverse international student body for Master’s-level marketing programs studying at premier Australian and Asian universities. The candidate must possess strong knowledge of marketing theory and practice, with expertise in applying contemporary marketing models, management tools, and strategic frameworks to complex business challenges. They should be able to support students in analysing market insights and consumer behaviour, developing and evaluating branding and positioning strategies, critically appraising marketing theories, and formulating practical solutions to current industry challenges while considering sustainable business growth. Key Skills Required Marketing theories, models, and frameworks Market insights and consumer behaviour Marketing research and market analysis Branding and market positioning Marketing management and strategic planning Sustainable marketing and business growth Critical evaluation of marketing theories and practices Analysis of contemporary marketing and industry issues Strategic problem-solving and decision-making Application of marketing concepts to real-world business scenarios Ability to develop and evaluate marketing strategies Ability to support Master’s-level assessments and case-based learning Desired Candidate Profile PG/Doctoral degree with distinction or first-class from a top university in India; At least 5 years of corporate experience and/or teaching experience in the relevant fields at a leading university or college (Note: Candidates with formal teaching experience at a university or college are preferred); Empathetic, ambitious, warm, and outgoing personality willing to work closely with people from diverse cultures; Proficient in the English language; excellent oral and written communication Must possess a working laptop and have access to a high-speed (>10 MBPS) stable internet connection; Ability to quickly learn and use technology platforms for interacting with students, including the host university’s LMS and LINCtrac (training on these platforms will be provided). The candidate needs to be available between 2.30 pm and 7 pm IST every day. Roles & Responsibilities LINC Fellows will be responsible for providing: Subject matter guidance to a group of 25-30 undergraduate online students; Support in learning skills like academic writing, research and time management; 1:1 and small group tutoring sessions; Guidance on relevant reference material; Assessment marking with long-form feedback Management of discussion forums; and Proactive, prompt and personalised support to student queries and issues. LINC Fellows will be expected to promptly interact with students over email or calls/online sessions from locations of their convenience (e.g., home, office, etc.).