Sr. Manager, Creative Design

• Lead creative strategy development in partnership with Marketing leadership to inform campaign direction, messaging frameworks, and creative priorities
• Own and evolve the marketing operations and creative operations processes, ensuring initiatives are prioritized, aligned to business objectives, and effectively resourced
• Drive stakeholder management across the creative development process, ensuring cross-functional and executive alignment prior to production
• Establish and lead a disciplined creative brief process; hold internal teams and cross-functional partners accountable for clear, actionable briefs
• Lead creative resourcing strategy, including internal team allocation and external agency partnerships to optimize output and efficiency
• Oversee the full creative development lifecycle, ensuring quality, consistency, and adherence to brand standards before scaling for production
• Own packaging design and development processes, delivering best-in-class retail presence and ensuring alignment with brand and product strategy
• Develop and scale the creative operations team to drive continuous improvement across packaging design workflows, digital asset management systems, and the end-to-end creative development process
• Implement standardized processes, tools, and governance models to improve efficiency, version control, and scalability of creative assets across channels
• Develop and implement creative frameworks that inspire teams, focus ideation, and elevate conceptual thinking
• Conduct research, testing, and experimentation (e.g., A/B testing, concept validation, consumer feedback loops) to evaluate creative performance and inform decision-making across multiple design directions
• Leverage data, insights, and performance analytics to guide creative optimization and influence strategic direction
• Partner with Finance to manage budgets, ensuring effective allocation of resources across campaigns, agencies, and production
• Define and track KPIs to measure marketing and creative effectiveness; drive continuous improvement initiatives
• Lead cross-functional collaboration with Product, Sales, and Digital teams to ensure cohesive go-to-market execution
• Motivate and lead a high performance team by attracting, developing, engaging and retaining team members

• Drive the performance management and compensation processes by communicating job expectations, monitoring and evaluating performance, providing feedback and facilitating employee development per the company’s policies

• Maintain transparent communication by appropriately communicating organization information to team through department meetings, one-on-one meetings, appropriate email, IM and regular interpersonal communications

• Lead and motivate individuals and teams to create a workplace culture that is consistent with the CG mission, vision and values.

• Bachelor’s degree in Marketing, Communications, Design, or related field
• Minimum of 10 years of professional experience in visual design, brand experience design, or creative development
• Minimum of 3 years of leadership experience, including people management, mentorship, or leading creative teams and project portfolios

• Demonstrated experience developing creative across both digital and traditional channels including web, email, print collateral, packaging support, training content, and trade-event experiences
• Strong creative strategy and storytelling capabilities
• Expertise in marketing operations and project management systems

• Ability to manage complex stakeholder environments, including executive leadership

• Experience with creative development, packaging design, and brand systems

• Strong leadership, communication, and team development skills

• Analytical mindset with ability to translate data into actionable insights

• Excellent communication and storytelling skills with the ability to influence both technical and non-technical audiences, including executive stakeholders.

• Ability to work with limited supervision, manage ambiguity, and drive progress across multiple stakeholders and timelines
• Ability to travel up to 10%

• UX design

• Design thinking

• Master's degree in design, graphics, UX, etc.

• Master's degree in design, graphics, UX, etc.
• Certification in design strategy, HCD, user research a plus
• Experience leading creative development within consumer electronics, smart home, automotive, access control, or adjacent product categories
• Experience partnering with exhibit fabrication teams, printers, and agencies to deliver high-quality trade-event executions on tight timelines