Marketing Manager – LATAM

• Plan and execute regional digital marketing campaigns to generate qualified leads and build pipeline across LATAM.

• Plan and execute regional digital marketing campaigns to generate qualified leads and build pipeline across LATAM.
• Develop localized marketing initiatives aligned with regional business objectives and target audiences.
• Identify opportunities across digital channels to improve lead acquisition, campaign engagement, and conversion rates.
• Track campaign performance and continuously optimize initiatives based on data and measurable results.

• Develop and execute lead-nurturing strategies to engage prospects at different stages of the buyer journey.

• Develop and execute lead-nurturing strategies to engage prospects at different stages of the buyer journey.
• Design targeted follow-up campaigns for low-intent leads to improve engagement and move prospects toward sales readiness.
• Identify gaps in the marketing funnel and implement initiatives to improve lead-to-opportunity conversion.
• Collaborate with SDRs to establish effective lead follow-up approaches and improve conversion into qualified sales opportunities.

• Work closely with SDR and Sales teams to align marketing activities with pipeline and revenue objectives.

• Work closely with SDR and Sales teams to align marketing activities with pipeline and revenue objectives.
• Ensure marketing-generated leads receive timely and relevant follow-up.
• Gather feedback from Sales and SDR teams to improve campaign targeting, messaging, and lead quality.
• Support initiatives that strengthen alignment between Marketing and Sales throughout the buyer journey.

• Adapt global marketing campaigns and messaging to the needs of LATAM markets.

• Adapt global marketing campaigns and messaging to the needs of LATAM markets.
• Coordinate regional email campaigns, webinars, digital content, and other demand generation initiatives.
• Work with internal teams to ensure marketing communication resonates with local audiences and market needs.

• Plan and execute regional events, industry conferences, webinars, and sponsorship initiatives.

• Plan and execute regional events, industry conferences, webinars, and sponsorship initiatives.
• Identify relevant events and partnerships that support brand awareness, audience engagement, and pipeline generation.
• Ensure effective post-event follow-up and lead-nurturing activities to maximize business impact.
• Evaluate event performance against engagement, lead generation, and pipeline objectives.

• Monitor key marketing metrics, including lead generation, conversion rates, campaign performance, and pipeline contribution.

• Monitor key marketing metrics, including lead generation, conversion rates, campaign performance, and pipeline contribution.
• Analyze campaign results to identify opportunities for improvement.
• Provide regular updates on regional marketing performance and recommend data-driven actions to improve results.

• Experience in B2B marketing, preferably within a SaaS or technology company.

• Experience in B2B marketing, preferably within a SaaS or technology company.
• Strong hands-on experience in digital marketing and demand generation.
• Experience in lead nurturing, campaign execution, and marketing funnel optimization.
• Proven ability to collaborate with SDR or Sales teams to improve lead conversion and pipeline outcomes.
• A data-driven mindset, with the ability to measure campaign effectiveness and translate insights into actionable improvements.
• Strong project management, communication, and stakeholder collaboration skills.
• A proactive, execution-oriented approach with the ability to manage multiple initiatives independently.
• Familiarity with the LATAM market and its B2B marketing landscape.

• Experience with marketing automation platforms, CRM systems, and campaign analytics tools.

• Experience with marketing automation platforms, CRM systems, and campaign analytics tools.
• Knowledge of conversion rate optimization (CRO), experimentation, or digital experience optimization.
• Experience managing regional events, sponsorships, and partner marketing initiatives.
• Experience localizing campaigns for different audiences across Latin America.

• Consistent generation of qualified leads and marketing-sourced pipeline across LATAM.
• Improved engagement and conversion of nurtured leads, including low-intent prospects.
• Strong collaboration between Marketing, SDR, and Sales teams.
• Effective execution and optimization of regional digital campaigns.
• Measurable contribution to pipeline growth and regional business objectives.