Product Marketing Manager

• Execute product-led growth campaigns, marketing experiments, and product adoption initiatives across global markets.

• Execute product-led growth campaigns, marketing experiments, and product adoption initiatives across global markets.
• Support acquisition, activation, engagement, retention, and conversion strategies throughout the customer journey.
• Develop targeted campaigns for different audience segments and build scalable marketing programs.
• Monitor campaign performance and optimize initiatives based on engagement, conversion, and product usage metrics.
• Collaborate with growth teams to identify opportunities for improving user acquisition and product adoption.

• Develop product positioning, messaging frameworks, value propositions, and compelling use-case narratives.

• Develop product positioning, messaging frameworks, value propositions, and compelling use-case narratives.
• Translate technical product capabilities into clear customer benefits and business outcomes.
• Create product pitch decks, competitive presentations, launch materials, blogs, guides, case studies, and other marketing assets.
• Support global product launches, go-to-market strategies, and integrated marketing initiatives.
• Ensure consistent product messaging across campaigns, sales enablement materials, and customer-facing communications.

• Build awareness, engagement, and adoption among developers, data engineers, data analysts, and technical decision-makers.

• Build awareness, engagement, and adoption among developers, data engineers, data analysts, and technical decision-makers.
• Plan and execute developer-focused campaigns, technical events, workshops, meetups, and ecosystem initiatives.
• Develop technical marketing content that supports product discovery, evaluation, and adoption.
• Understand the needs, objections, and adoption barriers of technical audiences and incorporate these insights into marketing programs.
• Collaborate with Developer Relations and Product teams to strengthen engagement with technical communities.

• Conduct market research, customer research, competitor analysis, and industry trend assessments.

• Conduct market research, customer research, competitor analysis, and industry trend assessments.
• Identify market opportunities, competitive differentiators, and emerging customer needs.
• Analyze competitor positioning, messaging, product capabilities, and go-to-market strategies.
• Translate research findings and customer feedback into actionable recommendations for product positioning and campaign development.

• Track campaign ROI, engagement, acquisition, activation, product usage, and qualified lead generation.

• Track campaign ROI, engagement, acquisition, activation, product usage, and qualified lead generation.
• Use marketing analytics platforms and AI-powered tools to improve research, content creation, campaign execution, and productivity.
• Collaborate with Product, Growth, Marketing, Sales, and Developer Relations teams to deliver integrated marketing programs.
• Support global marketing initiatives while adapting messaging and execution to relevant audiences and markets.
• Use performance insights and experimentation results to continuously improve marketing effectiveness.

• B2B SaaS Product Marketing: Experience in product positioning, messaging, go-to-market campaigns, product launches, and value proposition development.

• B2B SaaS Product Marketing: Experience in product positioning, messaging, go-to-market campaigns, product launches, and value proposition development.
• Product-Led Growth (PLG): Understanding of growth strategies focused on user acquisition, activation, engagement, retention, and conversion.
• Technical Product Marketing: Ability to understand technology products and communicate their value effectively to technical and business audiences.
• Strong writing, presentation, research, analytical, and communication skills.
• Experience executing marketing campaigns and evaluating performance through relevant metrics.
• Ability to work collaboratively with cross-functional teams in a global environment.

• Developer Marketing: Experience engaging developers, data engineers, data analysts, and technical communities.

• Developer Marketing: Experience engaging developers, data engineers, data analysts, and technical communities.
• Market Research: Ability to analyze market trends, customer needs, and emerging opportunities.
• Competitive Analysis: Experience identifying competitor strengths, weaknesses, positioning, and differentiation opportunities.
• Familiarity with data platforms, databases, analytics, cloud technologies, AI products, or developer tools.
• Experience with marketing analytics platforms, growth experimentation, and AI-powered marketing tools.
• Exposure to technical content development, developer events, workshops, and ecosystem marketing.

• Experience: 3–7 years in product marketing, growth marketing, developer marketing, technical marketing, or B2B SaaS marketing.
• Strong understanding of technology products, preferably in data platforms, databases, analytics, cloud computing, AI, or developer tools.
• Demonstrated experience in product messaging, positioning, go-to-market campaigns, product launches, or technical content development.
• Exposure to growth campaigns, user acquisition, product adoption, activation, or marketing experimentation.
• Ability to simplify complex technical concepts into compelling, audience-specific marketing narratives.
• Comfort using AI tools and marketing analytics platforms to support research, execution, and optimization.
• Experience working with technical audiences and global teams is preferred.