Chief Marketing Officer

• Own the business P&L, including revenue, gross margin, operating expenses, and profitability, with clear visibility into performance by channel and product category.

• Own the business P&L, including revenue, gross margin, operating expenses, and profitability, with clear visibility into performance by channel and product category.
• Build and manage operating plans and budgets. Forecast demand by product and channel using acquisition, repeat purchase, launches, and promotions; partner with operations to translate demand into inventory and sales plans.
• Allocate resources across products, channels, and initiatives. Make informed tradeoffs between growth, margin, spending, and long-term customer value.
• Partner with the CFO and operations on inventory and working capital planning. Review actual results against forecasts, identify variances early, and lead corrective decisions.

• Define the target customer and positioning for each product, translating validated benefits and supporting evidence into compelling reasons to buy. Use customer research and purchase behavior to understand why people buy and what prevents them from purchasing.

• Define the target customer and positioning for each product, translating validated benefits and supporting evidence into compelling reasons to buy. Use customer research and purchase behavior to understand why people buy and what prevents them from purchasing.
• Determine how each product contributes to acquisition, first-purchase value, repeat purchase, and expansion into new categories.
• Lead product launches and ongoing commercialization, including audiences, messaging, offers, channel priorities, and marketing plans.
• Identify opportunities within the existing customer base and among new audiences, and evaluate whether portfolio expansion delivers incremental revenue, customer value, and profit.

• Own the customer lifecycle from first purchase through onboarding, product adoption, replenishment, cross-selling, subscription retention, and reactivation.

• Own the customer lifecycle from first purchase through onboarding, product adoption, replenishment, cross-selling, subscription retention, and reactivation.
• Develop pricing and promotional strategies, kits, bundles, and subscription offers that support conversion, margin, and long-term customer value.
• Lead lifecycle marketing and email and SMS programs. Build coordinated retention strategies across DTC and Amazon, with execution appropriate to each channel.
• Use cohort performance, repeat purchase, acquisition payback, and customer profitability to evaluate results and guide investment.

• Own the website's commercial performance and complete customer journey, including product discovery, education, merchandising, landing pages, product pages, cart, and checkout.

• Own the website's commercial performance and complete customer journey, including product discovery, education, merchandising, landing pages, product pages, cart, and checkout.
• Build clear purchase journeys across devices and skincare for new and existing customers, including how individual products, kits, and subscriptions are presented.
• Connect acquisition messaging to the shopping experience and subsequent customer communications.
• Prioritize and lead conversion improvement and experimentation with creative, development, and agency partners. Use customer behavior and test results to improve conversion and profitable revenue.

• Lead acquisition strategy, budget allocation, and performance across paid media and emerging channels, directing specialists and agencies against clear economic targets.

• Lead acquisition strategy, budget allocation, and performance across paid media and emerging channels, directing specialists and agencies against clear economic targets.
• Lead Amazon and retail through their channel owners, with accountability for commercial plans, channel P&Ls, retailer relationships, and performance.
• Coordinate assortment, pricing, promotions, and launches across DTC, Amazon, and retail to support the overall business plan.
• Set priorities and commercial objectives for creators, influencers, affiliates, organic marketing, partnerships, and PR.

• Serve as the founder's senior partner in running and growing the business, translating company strategy into decisions, priorities, and accountable execution.

• Serve as the founder's senior partner in running and growing the business, translating company strategy into decisions, priorities, and accountable execution.
• Lead and develop the marketing and commercial organization, including functional leaders, employees, contractors, and agencies. Set clear responsibilities and build the capabilities the business needs.
• Establish a disciplined planning and performance cadence. Resolve competing priorities, maintain clear ownership, and ensure decisions lead to completed work.

• Partner with the founder and Creative Director on brand positioning, campaign strategy, and briefs, bringing customer insight, product understanding, and commercial priorities. The Creative Director owns creative direction.

• Partner with the founder and Creative Director on brand positioning, campaign strategy, and briefs, bringing customer insight, product understanding, and commercial priorities. The Creative Director owns creative direction.
• Guide creative testing priorities and share performance learnings so creative development supports customer understanding, acquisition, and retention.

• Competitive base salary commensurate with experience and scope.
• Performance-based incentives tied to growth and efficiency outcomes.
• Equity plan
• Comprehensive health, dental, and vision benefits.
• Paid time off.
• Hybrid work flexibility