Growth & Product Marketing Manager - AI Products

• Own our presence on Instagram and X end-to-end: strategy, writing, posting, engaging, testing and iterating

• Own our presence on Instagram and X end-to-end: strategy, writing, posting, engaging, testing and iterating
• Build a sharp, distinctive point of view for both products and turn it into posts, threads, carousels, reels, short-form videos, launch content and product-led stories
• Create content that explains what the products do, why they matter, who they help, and how users benefit
• Ghostwrite and amplify content for the founders across X, LinkedIn and other relevant platforms
• Talk to users and customers regularly to understand their problems, objections, language, workflows and buying behaviour
• Sit close to product and sales to track product updates, customer feedback, support issues and market signals
• Track what content drives reach, engagement, signups, demos, activation and repeat usage
• Run weekly experiments across content formats, hooks, positioning, channels and audience segments
• Use paid ads selectively to amplify organic content that is already performing
• Build a repeatable organic growth engine instead of just managing a content calendar

• 2-5 years of experience in content marketing, social media, growth marketing, product marketing, or early-stage startup marketing

• 2-5 years of experience in content marketing, social media, growth marketing, product marketing, or early-stage startup marketing
• Strong writing skills, which are non-negotiable
• Experience creating content for X, Instagram, LinkedIn or similar organic channels
• Proof you have grown a product, brand, founder account, community or your own account to a real engaged audience
• Ability to understand a product deeply and turn features into simple, compelling stories
• A good sense of what makes content work: hooks, formats, timing, audience psychology, visual taste and distribution
• Comfort with experimentation, analytics and learning from numbers
• Founder-like energy: ownership, speed, talking to users, and figuring things out without a fixed playbook
• Comfort being on camera or ghostwriting for founders, one of these has to be true
• Good to have: B2B SaaS, AI products, marketplaces or automation tools; a personal audience; Canva, Figma or CapCut; and analytics tools such as Google Analytics, PostHog or Mixpanel

• Product Marketing
• Growth Marketing
• Content Strategy
• Instagram
• X
• Ghostwriting
• Analytics
• PostHog
• Mixpanel