Associate Digital Marketing Manager - Paid Social & Programmatic Performance Marketing
- Location
- New York, New York; Greenville, South Carolina; Charlotte, North Carolina; Boston, Massachusetts; Mount Laurel, New Jersey; Portland, Maine
- Work mode
- On-site
- Employment type
- Full-time
About the job
Work Location: New York, New York, United States of America Hours: 40 Pay Details: $34.75 - $56.50 USD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Line of Business: Marketing Job Description: This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations). Applicants must have authorization to work in the United States without current or future need for TD sponsorship.
The U.S. Digital Marketing & Martech Transformation team is on a mission to accelerate business growth through best-in-class digital marketing strategy, execution, and innovation. As part of the Digital Growth Marketing team you will join a Center of Excellence responsible for Paid Social and Programmatic Display, one of several specialized teams driving customer acquisition and profitable growth across the U.S. Bank.
Our team leads strategy and execution across key digital channels including Meta, LinkedIn, Programmatic Display, Google Video, and emerging platforms, working closely with our media agency of record and creative partners. We combine data-driven decision making, experimentation, and continuous optimization to help TD connect with customers in meaningful ways. Success in this role requires strong collaboration across marketing, product, analytics, agency, and line-of-business partners. You'll be expected to navigate ambiguity, solve complex challenges, and adapt quickly as business priorities evolve.
We're looking for an experienced digital marketer with a proven track record of scaling acquisition programs through Paid Social and Programmatic Display. You are equally comfortable managing campaigns, analyzing performance data, developing forecasts and business cases, and translating insights into compelling recommendations for senior leaders. You bring a strategic mindset, a passion for innovation, and a strong point of view on where digital marketing is headed.
As a digitally fluent marketer and natural problem solver, you'll help shape channel strategy while driving day-to-day execution. You'll develop integrated media plans, identify growth opportunities, test new approaches, and continuously optimize performance to maximize business impact. A typical day may include managing campaigns directly in Meta Ads Manager, partnering with our media agency to optimize programmatic display performance, launching new customer acquisition campaigns, reviewing creative concepts and test results, analyzing campaign performance, and collaborating with cross-functional teams to bring new initiatives to market. We are constantly planning, executing, learning, and refining to stay ahead in an ever-evolving digital landscape.
A successful candidate in this role will have a proven track record of scaling performance marketing using Paid Social, with significant hands-on-keyboard experience building and optimizing conversion campaigns on Meta.
You are comfortable executing and owning daily ad account updates on Meta, and well-versed in the latest paid social best practices. You optimize ad account structures, budgets and test plans for paid social channels. You have managed more than just Awareness programs, and know how to optimally set up social campaigns to maximize ROAS. You have experience analyzing campaign, audience, and creative results to inform business strategies. You know what performant creative looks like. You understand the role that different paid social platforms like Meta, TikTok, LinkedIn, Reddit etc. play in the consumer journey. You are excited by the ever-evolving future of digital marketing. You have a strong point of view, and a drive to leave things better than you found them. As a natural innovator and digital native, you will add value to Paid Social strategies to scale profitable growth.
The Associate Digital Marketing Manager is a knowledgeable marketing professional that leads/manages moderately to complex key project plans/planning, and/or campaigns within the digital, social, and content marketing space. This role is responsible for supporting internal and/or external consulting and advisory services for businesses or functions within own portfolio, as well as applying best practices to implement process, product or service improvements.
Depth & Scope:
- Expert level professional role requiring in-depth knowledge/expertise in own domain/field of specialty and a working knowledge of broader related areas
- Integrates the broader organizational context into advice and solutions within own area
- Understands the industry, competition and the factors that differentiate the organization
- Applies best practices to implement process, product or service improvements
- Acts as a subject matter expert within their own area of specialty or as a resource for others
- Leads projects of moderately to complex risk and resource requirements; may lead end-to-end processes or functional programs
- Contributes to setting standards within area of expertise
- Solves complex problems requiring analysis of multiple variables, including consultation with multiple stakeholders
- Uses advanced methods to contribute to new solutions and recommend standards against which others will operate
- Impacts a range of functional programs and operations across own and related teams
- Interprets guidelines, standards, policies and results of analysis to inform decision making at senior levels
- Builds stakeholder alignment in leading projects and activities; may provide process and subject matter advice at senior levels
- Works independently as the senior technical lead and guides others within area of expertise
- Identifies and leads problem resolution for complex issues at all levels
Education & Experience:
- Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
- 5+ years relevant experience
- Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
- Knowledge of current and emerging competitor and market trends
- Knowledge of risk management environment, standards and regulations
- Ability to manage a budget and work within the constraints of that budget
- Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
- Ability to exercise sound judgement in making decisions
- Ability to communicate effectively in both oral and written form
- Ability to work collaboratively and build relationships
- Skill in using computer applications including MS Office
- Ability to analyze, organize and prioritize work while meeting multiple deadlines
- Ability to work successfully as a member of a team and independently
- Ability to handle confidential information with discretion
Preferred Skills:
- In lieu of 5+ years of relevant experience, TD will consider those with a Bachelor's Degree and 3+ years of relevant experience.
- Channel remit: Meta (75% of role,) LinkedIn, Reddit, TikTok (25%) Podcasts, video and other paid social channel experience a plus (~5%.)
- Experience building paid social campaigns, ads, optimizing account structures and setting up incrementality tests.
- Understanding of Meta platform best practices, and creative best practices for paid social ads.
- Experience managing media agencies to execute performance campaigns.
- Financial Services digital advertising experience preferred; B2B marketing a plus.
- Comfort building tagging plans for new Floodlights or Meta CAPI / Pixel events.
- Creative feedback and insights development, particularly for paid social ads.
- Commitment to ongoing L&D for subject matter expertise. Staying up to date on channel best practices, refining strategy based on insights, and streamlining go-to-market approach across Paid Social as a member of the COE.
- Data-driven measurement and decision-making skills to inform roadmap, campaign execution and optimization of best-in-class digital marketing.
- Comfortable presenting marketing reports and campaign plans to business stakeholders.
- Ability to work through legal/compliance approvals for marketing collateral.
Customer Accountabilities:
- Within own portfolio and/or area of expertise, acts as a champion for all things digital marketing
- Leads and/or manages the development and delivery of digital marketing capabilities, project fulfilment, and/or change management/communication
- Acts as a subject matter resource, providing insights to ensure alignment to the Bank's overarching marketing strategies as well as industry trends/market forces/competitive landscape
- Helps to develop strategy (e.g., in relation to personalization and/or product roadmaps) with relevant stakeholders
- Reviews reporting and data to identify key areas of improvement, collaborating with internal/external business partners for improved operational strategy/effectiveness
- Assists with the development of processes/operational structure in support of real-time data acquisition (internal and/or external), synthesis, and communication
- Prepares and distributes relevant reports to stakeholders, based on project need
- May own governance of selected projects within own area of expertise, including related risk/control management activities
Shareholder Accountabilities:
- Adheres to enterprise frameworks or methodologies that relate to activities for our business area
- Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
- Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
- Ensures business operations follow applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals and physical control of assets)
- Participates in cross-functional/enterprise/initiatives as a subject matter expert helping to identify risk/provide guidance for complex situations
- Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience
- Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices
- Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
- Leads/facilitates and/or implements actions/remediation plans to address performance/risk/governance issues
- Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
- Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
- Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
Employee/Team Accountabilities:
- Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation
From TD Bank, N.A.'s careers page (Workday), checked 29 Oct 2026.
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Posted 29 Oct 2026 · checked 29 Oct 2026 · Report this job
