Director - Commercial Planning + Execution

• Own the development of Old Navy’s total commercial value architecture and Commercial Plan—from foundational day-in, day-out value and promo yield, through measurable incremental revenue-driving events, to the primary marketed value proposition—ensuring all commercial levers work together to deliver financial objectives and a compelling customer value experience.

• Own the development of Old Navy’s total commercial value architecture and Commercial Plan—from foundational day-in, day-out value and promo yield, through measurable incremental revenue-driving events, to the primary marketed value proposition—ensuring all commercial levers work together to deliver financial objectives and a compelling customer value experience.
• Define the role each commercial lever plays within the total value architecture, including foundational value, promotional yield, incremental events, frequency-driving programs, and primary marketed value; determine how those levers work
• together across the season to deliver demand, margin, and customer objectives.
• Translate financial targets, customer behavior, historical performance, competitive and market insights, product priorities, and inventory opportunities into clear commercial strategies and recommendations.
• Partner with Marketing Strategy to integrate the Commercial Plan into the broader Seasonal Blueprint, ensuring commercial moments complement product priorities, brand storytelling, customer objectives, and other demand-driving
• moments.
• Establish promotional guardrails and decision frameworks that balance revenue, margin, inventory productivity, incrementality, customer relevance, and the overall brand experience.
• Lead pre-season scenario planning and pressure-test commercial strategies against business objectives, identifying risks, opportunities, and alternative paths before execution.
• Represent the commercial perspective in key seasonal planning and investment forums, ensuring value strategies and financial commitments are understood and reflected in broader business decisions.
• Serve as the organization’s strategic expert on commercial value, bringing a clear point of view on how, when, and where value levers should be used to drive the business and customer response.
• Proactively identify emerging business risks and opportunities and translate them into actionable commercial recommendations rather than reacting solely to identified financial gaps.
• Develop and evaluate scenarios across value proposition, offer, timing, breadth/depth, category participation, and promotional cadence, clearly articulating financial, customer, and brand trade-offs.
• Connect commercial performance with customer behavior, product performance, competitive activity, inventory position, and broader business context to inform decisions.
• Influence senior leaders and cross-functional partners through clear, data-driven recommendations and compelling commercial narratives.
• Act as a key connector across Finance, Merchandising, Merch Planning, Marketing, Online Experience, Stores, and Operations, driving alignment around commercial intent and decisions.
• Own the Commercial Plan from strategy through execution, ensuring commercial mechanics and customer-facing execution deliver against the original business intent.
• Lead the development and delivery of the full Commercial Plan across all value levers, including primary marketed value, unilateral offers, Today Only Deals, Super Cash, Encore/frequency-driving programs, plus-ups and other commercial
• interventions, and foundational day-in, day-out value via promo yield.
• Maintain the detailed executional Commercial Plan calendar, including offer parameters, participating divisions, inclusions/exclusions, timing, and other requirements necessary for flawless cross-functional execution.
• Ensure alignment between commercial intent and the customer experience across stores, digital, owned marketing, and other relevant customer touchpoints.
• Lead cross-functional readiness for major commercial events, proactively identifying and resolving executional risks.
• Establish clear decision rights, call dates, communication frameworks, and operating rhythms that enable efficient execution and rapid response to changing business needs.
• Continuously monitor commercial and business performance, identifying emerging risks and opportunities and recommending actions to improve results.
• Lead commercial scenario planning and decision-making in-season, including changes to value strategy, offer, timing, cadence, breadth/depth, category participation, and promotional mechanics.
• Assess the financial, customer, operational, and brand implications of proposed changes and bring forward clear recommendations and trade-offs.
• Mobilize cross-functional teams around agreed-upon changes and ensure execution remains aligned with business intent.
• Balance immediate business needs with the broader seasonal strategy, ensuring short-term actions are considered within the context of the total Commercial Plan and customer experience.
• Lead and develop a high-performing Commercial Planning team, creating clear accountability across strategy, planning, execution, and analysis.
• Build the team’s capabilities beyond execution, developing stronger strategic thinking, business judgment, customer orientation, and analytical storytelling.
• Create a high-trust culture that encourages curiosity, proactive problem solving, healthy debate, and ownership.
• Develop talent through coaching, stretch opportunities, direct feedback, and clear career development.
• Continuously improve Commercial Planning processes, tools, operating rhythms, and cross-functional ways of working.

• 7–10+ years of experience in commercial planning, promotional strategy, merchandising, financial planning, marketing strategy, or related retail/consumer disciplines.
• Deep financial and commercial acumen with demonstrated ability to translate business objectives and performance data into actionable strategies.
• Strong understanding of customer behavior, promotional economics, product performance, and omni-channel retail.
• Demonstrated ability to move fluidly between strategy and execution, from developing a commercial recommendation to ensuring flawless delivery.
• Strong analytical skills with the ability to synthesize complex information into clear insights, recommendations, and executive-level narratives.
• Proven ability to proactively identify business risks and opportunities and influence cross-functional action.
• Exceptional cross-functional leadership and ability to drive alignment across Finance, Merchandising, Planning, Marketing, Digital, and Stores.
• Strong people leadership with demonstrated success developing strategic capability within teams.
• Ability to navigate ambiguity, make decisions with incomplete information, and deliver results in a fast-paced environment.
• Excellent communication, presentation, and executive influence skills.
• BA/BS required; MBA or advanced degree a plus.
• A sense of humor, curiosity, and passion for the customer and the business.