Social Media Marketing Manager

Job Overview We seek a strategic, data-driven Social Media Marketing Manager to lead our brand's digital presence, engagement, and insights. This role involves developing and executing social media strategies, monitoring brand sentiment, tracking trends, collaborating with influencers/creators, and leveraging social listening tools to drive business decisions. The ideal candidate is both creative and analytical, with a deep understanding of online communities, consumer behavior, and emerging social trends. Responsibilities Strategy & Content Development Develop and implement comprehensive social media strategies to boost brand awareness, engagement, and audience growth. Create and manage platform-specific content (LinkedIn, X/Twitter, Instagram, Facebook, YouTube, etc.), ensuring brand consistency and relevance. Collaborate with content, creative, and marketing teams to design compelling campaigns and foster community engagement. Analytics & Optimization Monitor, analyze, and report on social media performance using key metrics (e.g., reach, engagement, conversions), optimizing strategies based on data insights. Utilize social listening tools to track brand mentions, industry trends, competitor activity, and consumer sentiment. Identify emerging trends, audience pain points, and real-time engagement opportunities. Generate regular reports on sentiment analysis, share of voice, and campaign ROI. Community & Collaboration Partner with customer service and PR teams to maintain consistent messaging across touchpoints. Align social insights with business goals by working closely with cross-functional teams. Experiment with new formats, features, and platforms to enhance engagement and reach. Stay updated on social media trends, tools, and best practices. Qualifications Bachelor's degree in Marketing, Communications, or a related field. 4–6+ years of experience in social media management. Experience leading a team and managing international clients. Proven success in influencer/collaborator partnerships. Proficiency with social media platforms (LinkedIn, X/Twitter, Instagram, Facebook, YouTube). Strong copywriting, communication, and storytelling skills. Prior experience in community management, blogging, or content creation. Familiarity with Canva, Photoshop, and video editing tools. Hands-on experience with Meta Ads Manager. Ability to create custom audiences and define buyer personas. Expertise in analytics tools (e.g., Google Analytics, Hootsuite) and social listening software.