Assistant Manager - Sales

• Achieve assigned sales targets and contribute to the overall revenue objectives of the hotel.

• Identify and develop new business opportunities across corporate, leisure, travel trade, MICE, and other relevant market segments.

• Promote the hotel’s rooms, restaurants, banqueting facilities, meeting spaces, and other services.

• Prepare sales proposals, quotations, contracts, and presentations in line with the hotel’s pricing strategy and policies.

• Negotiate rates and commercial terms with clients while safeguarding the hotel’s profitability.

• Monitor market trends, competitor activities, and business opportunities to recommend suitable sales initiatives.

• Build and maintain strong relationships with corporate clients, travel agents, tour operators, event planners, and key business partners.

• Conduct regular client meetings, sales calls, site inspections, and familiarisation visits.

• Ensure timely follow-up on enquiries, proposals, and prospective business opportunities.

• Handle client feedback and coordinate with relevant departments to ensure seamless service delivery.

• Develop existing accounts to maximise repeat business and long-term revenue potential.

• Identify prospective accounts and expand the hotel’s corporate and business travel portfolio.

• Maintain an updated database of clients, prospects, and key contacts.

• Prepare account development plans and sales action plans for assigned market segments.

• Track sales leads, conversion ratios, account production, and business generated.

• Explore opportunities for strategic partnerships, promotional tie-ups, and new revenue streams.

• Coordinate with Front Office, Reservations, Revenue Management, Food & Beverage, and Banquets to ensure effective execution of client requirements.

• Work closely with the Revenue Management team to ensure appropriate pricing, availability, and inventory utilisation.

• Ensure accurate documentation of client agreements, negotiated rates, sales activities, and business commitments.

• Participate in sales meetings, revenue reviews, and business planning sessions.

• Support the planning and execution of promotional campaigns, client events, and sales initiatives.

• Prepare daily, weekly, and monthly sales activity reports as required.

• Maintain accurate records of sales calls, client visits, enquiries, proposals, and confirmed business.

• Monitor individual performance against assigned targets and key performance indicators.

• Provide regular updates on the sales pipeline, market intelligence, and business forecasts to the reporting manager.

• Ensure compliance with hotel policies, brand standards, and established sales procedures.

• Represent the hotel professionally during client interactions, meetings, and industry events.

• Deliver personalised and high-quality service in line with five-star hospitality standards.

• Maintain confidentiality of client information, negotiated rates, and commercial agreements.

• Uphold the hotel’s brand image and ensure all sales activities reflect its service philosophy.

Qualifications

• Bachelor’s degree or diploma in Hotel Management, Hospitality, Business Administration, Sales & Marketing, or a related field.

• Minimum 3–5 years of relevant experience in hotel sales, preferably in a luxury or five-star hotel.

• Experience in corporate sales, account management, business development, or the relevant assigned market segment.

• Strong knowledge of hotel products, market dynamics, competitor positioning, and sales practices.

• Familiarity with hotel Property Management Systems (PMS), Customer Relationship Management (CRM) tools, and Microsoft Office applications is preferred.