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NRECA
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Marketing Manager

Location
Arlington, VA
Work mode
On-site
Employment type
Full-time

About the job

Job Description NRECA’s Marketing team is growing. We represent a portfolio of 100+ products, services, and programs for over 80,000 members nationwide. We are looking for strategic, data-driven, and growth-oriented Product Marketers to join our high-performing team. This is a central, highly visible function that partners across the organization with senior leadership to shape the experience of electric cooperatives nationwide.

You will be a trusted strategic partner responsible for developing and leading integrated marketing plans and campaigns that drive product adoption, member engagement, and revenue growth across NRECA’s suite of programs, services, and educational offerings.

You’ll bring a modern marketer’s mindset—combining audience insights, data analytics, value propositions, and emerging tools like AI-assisted content development—to design plans and campaigns that drive measurable results. Along the way, you’ll help elevate how we go to market, telling compelling stories that demonstrate the value of NRECA membership and the impact of electric cooperatives.

What You’ll Do

• Lead Strategic Marketing Initiatives

  • Lead Strategic Marketing Initiatives

• Own Product and Value Storytelling

  • Own Product and Value Storytelling

• Drive Multi-Channel Campaigns

  • Drive Multi-Channel Campaigns

• Leverage Data to Inform and Optimize

  • Leverage Data to Inform and Optimize

• Bring a Modern Marketing Approach

  • Bring a Modern Marketing Approach

• Act as a Strategic Partner

  • Act as a Strategic Partner

• Champion Focus and Effectiveness

  • Champion Focus and Effectiveness

• Collaborate Across Teams

  • Collaborate Across Teams

Key Highlights of This Role

  • High visibility and influence —Work closely with senior leaders and shape how we bring products and programs to market
  • Strategic impact —Your work directly drives engagement, utilization, and revenue across the organization
  • Modern marketing environment —Leverage data, AI tools, and integrated campaigns to innovate and evolve our approach
  • Mission-driven work —Help tell the story of electric cooperatives and support communities across the country

About NRECA

At NRECA, we power more than just communities—we power progress. As the national trade association representing over 900 consumer-owned electric cooperatives, we play a vital role in shaping the future of energy across the country. Our employees are united by a shared mission, a collaborative and inclusive culture, and a commitment to innovation and service excellence. Recognized as a “best place to work,” NRECA fosters an environment where ideas are valued, impact is visible and careers can thrive.

Direct Reports to this Position: N/A

Qualifications What You Bring

  • Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
  • 5+ years of experience in marketing, ideally within a complex, matrixed organization.
  • Proven ability to develop and execute integrated, multichannel campaigns that drive measurable outcomes.
  • Strong experience using data, audience segmentation and analytics to inform strategy and optimize performance.
  • A strategic mindset with the ability to connect business goals to marketing efforts and ultimately business impact and growth.
  • Exceptional assertive communication skills with a talent for asking the right questions, and then translating ideas into compelling, actionable messaging.
  • Ability to report to the office when required.

Preferred:

  • Experience in product marketing, education, events or membership-driven organizations
  • Experience in a large trade association

This role follows a hybrid schedule, requiring in-office work three days per week (Tuesdays, Wednesdays, and Thursdays).

FLSA Status: Exempt

Essential Physical Requirements :

  • The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal and extensive reading.
  • Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.

Salary Range: $110,000–$124,000 annual salary Final compensation determined by individual qualifications, experience, and internal equity.

Disclaimer Statemen t : The preceding job description has been written to reflect management’s assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned. Additional Requirement:

The preceding job description has been written to reflect management’s assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

NRECA is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please e-mail humanresources@nreca.coop or call: 703-907-5992 - NRECA Arlington Human Resources. Please call 402-483-9275 - NRECA Lincoln Human Resources, for Lincoln, NE employment opportunities. We will make a determination on your request for reasonable accommodation on a case-by-case basis.

The U.S. Equal Employment Opportunity Commission (EEOC) recently released the ' Know Your Rights ' poster, which updates and replaces the previous "EEO is the Law" poster and "EEO Is the Law Poster Supplement".

Pay Transparency Non-Discrimination. NRECA will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay. Please see the Pay Transparency Nondiscrimination Provision for more information.

E-Verify. As a Federal Contractor, NRECA is required to participate in the E-Verify Program to confirm eligibility to work in the United States. For information please click on the following link: E-Verify .

For more information about life at NRECA please visit www.Electric.coop .

From NRECA's careers page (Workday), checked 29 Oct 2026.

How to apply

  1. Select Apply on nreca.coop. It opens NRECA's own application form in a new tab, run on Workday.
  2. Fill in the form and upload your résumé there. Jobiwork never sees your application.
  3. NRECA will reply to you directly. No real employer asks you for money to apply.

Posted 2 Oct 2026 · checked 29 Oct 2026 · Report this job

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