Associate Director - Entertainment Ad Sales, Brand Solutions
- Location
- Gurugram - Star Center
- Work mode
- On-site
- Employment type
- Full-time
About the job
Job Summary We are looking for a dynamic and result-oriented Government & PSU Sales professional to join the JioStar Branded Content team. The role will be responsible for developing and growing business from Central & State Government Departments, PSUs, Government agencies, Tourism Boards and other institutional clients by creating integrated branded content, television, digital and OTT-led solutions. The candidate should have a strong understanding of the government business ecosystem and the ability to identify opportunities, develop client relationships, respond to tenders/RFPs and convert opportunities into revenue.
Key Responsibilities 1. Government & PSU Business Development
• Identify and develop new business opportunities with Central/State Government departments, PSUs and government agencies.
- Identify and develop new business opportunities with Central/State Government departments, PSUs and government agencies.
- Build and maintain strong relationships with senior government officials, agencies and institutional stakeholders.
- Develop integrated proposals across TV, JioHotstar/OTT, digital, social, content integrations, documentaries, IPs and on-ground/event-led opportunities.
- Work closely with creative, content, production, media and commercial teams to develop customised solutions.
3. Tender / RFP / EOI Management
• Track relevant government tenders, RFPs, EOIs and empanelment opportunities.
- Track relevant government tenders, RFPs, EOIs and empanelment opportunities.
- Coordinate preparation and submission of technical and commercial proposals.
- Work with internal legal, finance, commercial and business teams for timely submission and compliance.
- Coordinate with internal teams for execution of awarded projects.
- Track revenue, pipeline, collections and business MIS.
Skills & Attributes for success
- Strong understanding of Government / PSU sales ecosystem.
- Experience in media, advertising, branded content, digital, OTT or integrated marketing solutions preferred.
- Strong knowledge of Government tenders, RFPs, EOIs and empanelment processes.
- Excellent communication, presentation and negotiation skills.
- Ability to engage with senior government officials and institutional stakeholders.
- Strong business development and relationship-management capabilities.
- Ability to create and sell content-led solutions rather than conventional media inventory.
- Strong commercial understanding and ownership of revenue targets.
- Excellent coordination and project-management skills.
- Ability to work in a fast-paced, cross-functional environment.
Preferred Education & Experience
- Graduate / Postgraduate in Business Management, Marketing, Media, Advertising, Communications or a relevant discipline .
- MBA/PGDM in Sales & Marketing will be an added advantage.
From 7018 Jiostar India Private Limited's careers page (Workday), checked 30 Oct 2026.
How to apply
- Select Apply on jiostar.com. It opens 7018 Jiostar India Private Limited's own application form in a new tab, run on Workday.
- Fill in the form and upload your résumé there. Jobiwork never sees your application.
- 7018 Jiostar India Private Limited will reply to you directly. No real employer asks you for money to apply.
Posted 19 Oct 2026 · checked 30 Oct 2026 · Report this job