Manager - Marketing, Distribution

• Develop and execute strategic engagement programs for key Distribution partners, including MSOs, LCOs, affiliates, strategic clients and ecosystem stakeholders.

• Develop and execute strategic engagement programs for key Distribution partners, including MSOs, LCOs, affiliates, strategic clients and ecosystem stakeholders.
• Build differentiated engagement platforms that strengthen partner relationships, brand affinity and business outcomes.
• Plan and execute LCO Meets, Affiliate Meets, Partner Meets, CTO/Leadership Meets and regional engagement programs across markets.
• Create customized engagement initiatives for key partners based on business priorities and relationship objectives.
• Coordinate with Sales and Distribution teams to identify partner opportunities and translate them into marketing-led engagement initiatives.
• Manage end-to-end partner communication, experience design, event execution and post-event engagement.

• Lead the conceptualization and execution of brand experience initiatives for the Distribution business.

• Lead the conceptualization and execution of brand experience initiatives for the Distribution business.
• Develop innovative on-ground and phygital experiences that bring the company's brands, content and business proposition to life.
• Create memorable partner experiences across events, celebrations, festive activations, awards, market engagements and bespoke initiatives.
• Manage experience strategy across multiple touchpoints including venue branding, installations, AV experiences, collateral, gifting, hospitality and digital engagement.
• Ensure consistency of brand identity and messaging across all partner-facing experiences.

• Develop marketing initiatives that support Distribution sales objectives, partner acquisition, retention and relationship building.

• Develop marketing initiatives that support Distribution sales objectives, partner acquisition, retention and relationship building.
• Create trade communication, partner communication and sales enablement assets in collaboration with Sales and Distribution teams.
• Develop bespoke communication strategies for market-specific and partner-specific requirements.
• Identify opportunities to use marketing as a business enabler to improve partner visibility, engagement and commercial outcomes.
• Support sales teams with customized presentations, communication tools, campaign assets and partner propositions.

• Identify and manage strategic alliances with industry bodies, associations, partners and relevant external stakeholders.

• Identify and manage strategic alliances with industry bodies, associations, partners and relevant external stakeholders.
• Develop co-branded and partnership-led initiatives that create value for both the organization and its ecosystem partners.
• Manage sponsorship opportunities, including evaluation, negotiation, activation planning and benefit utilization.
• Drive high-value industry engagement opportunities such as awards, conferences, business forums and strategic partner platforms.

• Conceptualize and execute customized marketing programs based on emerging business needs and market opportunities.

• Conceptualize and execute customized marketing programs based on emerging business needs and market opportunities.
• Develop new engagement properties and platforms that can be scaled across regions and partner segments.
• Lead initiatives around partner recognition, loyalty, relationship building, festive engagement and premium client experiences.
• Develop innovative gifting and hospitality programs for priority partners and stakeholders.

• Own projects end-to-end—from ideation and proposal development to budgeting, vendor management, execution and post-event evaluation.

• Own projects end-to-end—from ideation and proposal development to budgeting, vendor management, execution and post-event evaluation.
• Manage multiple projects simultaneously across different cities and regions.
• Develop detailed project plans, timelines, budgets, vendor briefs and execution frameworks.
• Coordinate with internal stakeholders and external agencies/vendors to ensure seamless execution.
• Ensure projects are delivered within approved budgets, timelines and quality standards.

• Work closely with Sales, Distribution, Content, Brand, Regional Marketing, Corporate Communications, Finance, Procurement and senior leadership.

• Work closely with Sales, Distribution, Content, Brand, Regional Marketing, Corporate Communications, Finance, Procurement and senior leadership.
• Act as the marketing SPOC for Distribution-led engagement initiatives.
• Translate business requirements into actionable marketing solutions.
• Manage senior internal and external stakeholders with strong communication and relationship-management skills.

• Own marketing budgets for assigned initiatives and ensure effective utilization of resources.
• Manage agencies, event partners, production vendors, creative partners and other external stakeholders.
• Evaluate vendor proposals, negotiate commercials and ensure cost-effective execution.
• Maintain appropriate documentation, approvals and financial governance for projects.

• Establish KPIs for partner engagement, brand experience and trade marketing initiatives.
• Track participation, engagement, partner feedback, reach and business impact.
• Develop post-event and campaign reports highlighting outcomes, learnings and recommendations.
• Build frameworks to demonstrate the business and relationship value generated through marketing investments.

• Client & Leadership Engagements
• Brand Experience & On-ground Activations
• Trade Marketing & Communication
• Strategic Alliances & Sponsorships
• Bespoke Partner Initiatives
• Partner Gifting & Loyalty Programs
• Regional Market Engagements
• Industry Awards & Business Forums
• Sales Enablement & Partner Collateral
• Event & Experiential Marketing
• Marketing Budget & Vendor Management
• Post-campaign Analytics & ROI Reporting

• Minimum Qualification : MBA/PGDBM (Premier or Tier 1 management institute)
• With at least 5 – 97years of post-qualification experience in marketing