Associate Director - Entertainment, Digital Agency Partnerships
- Location
- Bengaluru - EGL
- Work mode
- On-site
- Employment type
- Full-time
About the job
* Job Summary We are looking for a dynamic and growth-focused professional to lead Agency Partnerships across South India, managing both independent and network agencies (excluding GroupM). The role requires a strong understanding of digital media, OTT, content monetization, agency trading ecosystems, and regional market dynamics. The individual will be responsible for driving agency-led revenue growth through strategic partnerships, annual trading agreements, innovative content integrations, and market expansion initiatives while positioning JioStar as a preferred growth partner for agencies and advertisers.
* Key Responsibilities
- Key Responsibilities
- Own and manage relationships with independent and network agencies across South markets (TN, Kerala, Karnataka, AP/Telangana).
- Build strong relationships with agency leadership, planning teams, and trading stakeholders.
- Drive long-term strategic partnerships through consultative engagement and solution-led selling.
Revenue Ownership & Business Growth
- Own and drive revenue targets across assigned agency portfolios.
- Lead annual incentive negotiations, volume deals (VDs), and trading agreements.
- Identify opportunities for upsell and cross-sell across OTT, CTV, Impact, Sponsorships, and Performance solutions.
- Unlock new business opportunities from SMBs, regional advertisers, and emerging brands via agency ecosystems.
Content Monetization & Strategic Initiatives
- Drive monetization of premium content through sponsorships, integrations, and custom brand solutions.
- Create market-specific packages for regional properties, festive opportunities, sports, and election campaigns.
- Work closely with internal teams to pitch innovative ad formats, advanced targeting, and engagement-led solutions.
Agency Enablement & Thought Leadership
- Conduct workshops and roadshows with agencies on content, measurement, audience targeting, and platform capabilities.
- Position JioStar as a strategic growth partner through GTM initiatives and consultative planning support.
- Drive adoption of new ad products, advanced measurement frameworks, and innovative media solutions.
Market Intelligence & Strategic Insights
- Track market trends, competitor activity, agency structures, and advertiser behavior.
- Provide actionable insights to internal teams for refining GTM and monetization strategies.
- Identify emerging opportunities across regional and mid-tier agency ecosystems.
Cross-functional Collaboration * Collaborate with Sales, Strategy, Brand Solutions, Product, Measurement, and Ad Operations teams. * Ensure smooth execution of campaigns, sponsorships, and strategic partnerships. * Align internal stakeholders on pricing, inventory, execution timelines, and delivery.. * Skills & Attributes for success Proven experience in: * Managing and growing agency relationships * Negotiating annual trading and incentive deals * Driving revenue growth and new client acquisition * Content-led monetization and sponsorship sales * Strong stakeholder management, negotiation, and presentation skills. * Strategic thinker with a growth-oriented and solution-driven mindset.
* Preferred Education & Experience 8–12 years of experience in digital media, OTT, ad-tech, or agency partnerships roles. Strong understanding of: * Digital branding & performance ecosystem * OTT / CTV advertising * Media planning and buying * Audience targeting & measurement solutions * Regional market dynamics
Experience working with leading digital publishers, OTT platforms, or media networks.
- Exposure to advanced measurement and attribution frameworks.
- Strong network within agency ecosystems across South markets.
- Ability to influence senior stakeholders and drive long-term partnerships.
* About Us
- About Us
From 7018 Jiostar India Private Limited's careers page (Workday), checked 30 Oct 2026.
How to apply
- Select Apply on jiostar.com. It opens 7018 Jiostar India Private Limited's own application form in a new tab, run on Workday.
- Fill in the form and upload your résumé there. Jobiwork never sees your application.
- 7018 Jiostar India Private Limited will reply to you directly. No real employer asks you for money to apply.
Posted 5 Oct 2026 · checked 30 Oct 2026 · Report this job