Director Digital Marketing
- Location
- Dallas, TX
- Work mode
- On-site
- Employment type
- Full-time
About the job
Community: Texas Support Center Address: 3501 Olympus Boulevard
Dallas, Texas 75019 Pay Range $158,900.00-$230,500.00+ Annual
Own the Pipeline. Drive the Growth. Redefine What Demand Generation Looks Like.
At Lifespace, Our Space is built on delivering meaningful experiences and that starts with how we attract, engage, and convert our future residents and customers. We’re looking for a Director Digital Marketing who doesn’t just manage campaigns, you own outcomes.
This is a high impact leadership role for a marketer who thrives at the intersection of data, strategy, and execution, someone who knows how to turn media spend into qualified pipeline, measurable revenue, and scalable growth.
Why This Role Stands Out
- Own a multimillion-dollar marketing engine and directly impact business growth
- Lead across the full funnel from first click to revenue attribution
- Shape the future of AI-driven marketing (Google AI Overviews, ChatGPT, generative search)
- Influence executive-level strategy and partner directly with senior leadership
- Hold agencies accountable and drive real performance, not just activity
What You’ll Own End-to-End Demand Generation Strategy
- Lead integrated acquisition strategy across:
- Paid Search, Paid Social, Organic Social
- SEO / AEO / GEO (Generative Engine Optimization)
- Programmatic, CTV/OTT, and ABM
• Drive performance against CPL, CAC, and pipeline/revenue targets
- Drive performance against CPL, CAC, and pipeline/revenue targets
• Own optimization across the full funnel from click to conversion
- Own optimization across the full funnel from click to conversion
- Continuously test, learn, and scale what works
- Turn insights into action fast
• Manage and optimize a $5M+ media budget
- Manage and optimize a $5M+ media budget
- Hold agency partners accountable for ROI, transparency, and execution
- Make smart, data-driven investment decisions
- Ensure brand visibility across:
- Google AI Overviews
- Claude, ChatGPT, Perplexity, and emerging platforms
• Build citation-ready, structured content ecosystems (FAQ, schema, conversational AI)
- Build citation-ready, structured content ecosystems (FAQ, schema, conversational AI)
- Stay ahead of how people search and how brands show up
- Lead Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing
- Translate complex data into clear, actionable decisions
What You Bring
- 8 to 12 years in digital/growth marketing with proven ownership of pipeline and revenue outcomes
- Experience managing $5M+ annual media budgets with clear ROI accountability
- Deep expertise in:
- Paid media + SEO/AEO/GEO
- Conversion rate optimization (CRO)
- Multi-touch attribution and performance analytics
Technical & Analytical Strength
• Google Analytics (GA4) and Adobe Analytics
- Google Analytics (GA4) and Adobe Analytics
- Data tools: Excel, Looker, and ETL platforms (Funnel.io, Supermetrics, etc.)
- Strong understanding of schema markup and structured data for AI search
- Experience leveraging AI tools for:
- Campaign optimization
- Keyword discovery
- Creative iteration
- Performance insights
- Familiarity with AI-search visibility platforms (Profound, Goodie, AthenaHQ, etc.)
Why Lifespace At Lifespace, you’ll do more than run campaigns, you’ll shape how we grow. This is your opportunity to build, scale, and lead a demand generation engine that drives real impact.
Lifespace has successfully served older adults for 50 years, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace team members, get ready to ignite your life and experience Our Space.
COMPANY OVERVIEW: Lifespace Communities, headquartered in Dallas, Texas, is one of the nation's largest nonprofit senior living organizations. For over 50 years, we have been dedicated to creating vibrant communities across the country where older adults are empowered to live their aspirations with purpose, independence, and peace of mind. Driven by a commitment to exceptional service, innovation, and meaningful connections, our team members work together to enrich the lives of our residents every day. At Lifespace, you'll find more than a career, you'll find an opportunity to make a lasting impact while growing professionally in a collaborative, mission-driven organization.
Equal Opportunity Employer
From Abbey Delray South's careers page (Workday), checked 30 Oct 2026.
How to apply
- Select Apply on lifespacecommunities.wd1.myworkdayjobs.com. It opens Abbey Delray South's own application form in a new tab, run on Workday.
- Fill in the form and upload your résumé there. Jobiwork never sees your application.
- Abbey Delray South will reply to you directly. No real employer asks you for money to apply.
Posted 21 Oct 2026 · checked 30 Oct 2026 · Report this job
