Senior Marketing Manager, Paid Search — QuickBooks, Mailchimp US/Global & Intuit Accountant Suite
- Location
- San Diego, California, United States
- Work mode
- On-site
- Employment type
- Full-time
About the job
Come join the Holistic Search team as a Senior Marketing Manager, Paid Search. This individual contributor role is responsible for driving full-funnel paid search strategy and execution across Mailchimp (US and Global markets), QuickBooks Advanced (QBOAV), and Intuit Accountant Suite. This role partners closely with agencies, platform partners, and cross-functional teams to deliver measurable business impact across three distinct buyer motions — Mailchimp's global SMB marketing audience, QBOAV's higher-consideration accounting/finance buyer, and Intuit Accountant Suite's accountant and bookkeeper audience. This position is hybrid, based out of either San Diego or San Francisco, CA and requires 3 days per week onsite.
Responsibilities What You'll Be Doing
- Own the channel. Lead the paid search strategy and day-to-day execution across Google Ads, Microsoft Advertising, and Search Ads 360 for acquisition, conversion, and revenue goals for each product. Manage paid search campaigns on OpenAI/ChatGPT in-house, including budget pacing, bidding strategy, and performance measurement, following the transition of this channel from agency management.
- Optimize our SERP Presence. Manage distinct strategies for brand defense, competitive conquesting, non-brand demand capture, incrementality considerations, tailored to a global SMB marketing audience, accounting/finance buyer, accountant and bookkeeper audiences.
- Run testing agendas and learning plans. Design and prioritize experiments across keyword campaigns, audiences, automated bidding strategies, Performance Max, ad copy, extensions, and landing experiences.
- Improve what happens after the click. Partner with product marketing, web, and creative to sharpen ad copy and landing experiences for our target audiences.
- Lead the agency. Provide clear priorities, briefs, and decision-making to our media agency partners, and hold the work to a high standard of rigor and speed. Influence with data. Own channel reporting and business reviews, including MQA and account-engagement progression. Translate performance into clear recommendations for marketing and business leaders, and contribute channel inputs to quarterly and annual planning.
- Capitalize on search trends. Track platform roadmaps, AI-driven changes to search behavior and ad delivery, and competitor activity — and turn that into testable hypotheses so that Intuit is ahead.
- Partner across the funnel. Work cross-functionally across the media team and other partners within and outside of the organization so search operates as part of an integrated effort.
- Establish a best-in-class practice. Ensure campaigns leverage modern platform best practices including Smart Bidding and value-based bidding, RSAs, audience signals, personalization, and keyword expansion. Conduct account and campaign audits to identify technical, structural, and performance improvement opportunities.
- Harness AI. Leverage GenAI tools (e.g., Claude, ChatGPT, Google Gemini) to streamline workflows including analysis, experimentation, and documentation.
- Budget management & reconciliation. Support weekly and monthly finance reporting and billing processes including spend tracking, pacing, and reconciliation across product lines and geos. Budgeting Foresight: Develop quarterly and annual budget recommendations for Mailchimp (US & Global) and QBOAV, incorporating market growth projections, seasonality, and new product launches.
Qualifications Minimum Qualifications
- Bachelor's degree required; preferred fields include Business
From Intuit's careers page (Company careers page), checked 29 Oct 2026.
How to apply
- Select Apply on intuit.com. It opens Intuit's own application form in a new tab, run on Company careers page.
- Fill in the form and upload your résumé there. Jobiwork never sees your application.
- Intuit will reply to you directly. No real employer asks you for money to apply.
Posted 14 Oct 2026 · checked 29 Oct 2026 · Report this job