Head of Brand, Menu & Communications
- Work mode
- On-site
- Employment type
- Full-time
About the job
Head of Brand, Menu & Communication McDonald's Restaurants Belgium NV · Diegem, Brussels Area
McDonald’s is the largest restaurant chain in the world and the most people-oriented enterprise around the globe. We are constantly looking for ways to reinvent ourselves in order to serve our customers better, every single day. The recipe for success is a combination of a strong brand with a lot of freedom for local markets. Rooted in our Belgian society for more than 45 years, we feel particularly committed to our environment and partners. There are currently 131 McDonald’s restaurants in Belgium, run by 26 independent entrepreneurs (Franchisees). Because our business is growing fast paced, we are looking for talented people to reinforce our head offices that provide support to all restaurants. Ingredients of this Job At McDonald's Belgium, we're looking for an experienced marketing leader to drive our brand, menu and communication agenda.
As Head of Brand, Menu & Communication, you will lead the development and execution of our brand strategy, menu innovation roadmap and integrated marketing campaigns. Reporting to the Chief Marketing Officer, you will play a pivotal role in accelerating brand growth, driving guest traffic and ensuring McDonald's remains relevant in a fast-changing consumer landscape.
Your responsibilities
- Define and lead the brand, menu and communication strategy for McDonald's Belgium.
- Translate business objectives into impactful consumer campaigns and growth initiatives.
- Lead the development and execution of the annual marketing plan and campaign calendar.
- Drive menu innovation and portfolio management in partnership with Operations, Supply Chain, Finance and Consumer Insights teams.
- Oversee product launches and ensure compelling communication of menu innovations to consumers.
- Lead relationships with creative, media, production and PR agency partners.
- Manage significant marketing investments and ensure optimal return on investment.
- Represent Belgium in international marketing and menu forums.
- Build strong alignment across internal and external stakeholders.
Team leadership You will lead a team of four marketing professionals, including two direct reports and one contractor.
You will be responsible for coaching, developing and inspiring the team while fostering a culture of ownership, collaboration and high performance.
Your Menu
- A proven leader with substantial experience in senior marketing, brand, category or commercial roles.
- A strong track record in brand building, integrated marketing and commercial growth.
- Experience within a food-centered business, with direct responsibility for both product development or portfolio innovation and the communication
From Mcdonalds's careers page (Company careers page), checked 29 Oct 2026.
How to apply
- Select Apply on mcdonalds.com. It opens Mcdonalds's own application form in a new tab, run on Company careers page.
- Fill in the form and upload your résumé there. Jobiwork never sees your application.
- Mcdonalds will reply to you directly. No real employer asks you for money to apply.
Posted 21 Oct 2026 · checked 29 Oct 2026 · Report this job