Consumer Insights Manager

• Design robust, best-in-class consumer insights learning plans that meet the needs of marketing teams

• You will help determine the appropriate research methodologies to address key strategic questions by incorporating and refining hypotheses from stakeholders to guide study design and trade-offs

• Manage and integrate multiple research methodologies and data sources (e.g., brand health tracking, behavioral data, and custom quantitative research), translating complex findings into clear, actionable consumer insights

• Manage research projects across key marketing focus areas, including brand positioning, campaign and communication development and consumer targeting, to inform strategy and drive business impact

• You will identify and communicate consumer insights with key stakeholders and leadership to drive both short term tactical and long term strategic direction

• You will identify and communicate consumer insights with key stakeholders and leadership to drive both short term tactical and long term strategic direction
• You are expected to have influence on the direction of the company’s brand strategy by always keeping the consumer first and operating with a growth mindset

• Bachelor’s degree in Marketing, Business, Psychology or similar; or an MBA ideally with a social science, research focus.

• Bachelor’s degree in Marketing, Business, Psychology or similar; or an MBA ideally with a social science, research focus.
• You have at least 4 years of consumer research experience (supplier, client or agency)
• Strong analytical skills with proven ability to manage large, complex datasets such as Nielsen and Circana
• Working knowledge of a broad range of qualitative and quantitative methodologies and understands key questions to ask to determine appropriate research approach
• Ability to identify and synthesize consumer information to provide insights to key customers
• Excellent time management and organizational skills
• Demonstrated ability to independently lead projects from initiation through delivery with minimal oversight and guidance
• Strong teamwork, problem solving and communication skills (written, verbal, interpersonal)

• Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
• We care about our People and Planet   and have challenged ourselves with stretch goals around   our   key priorities
• We   care about our communities, and   play our part to make a difference – from charitable donations to hitting the streets together to build parks,   giving back to the community is part of our culture and who we are
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans,   an engaging Wellness Program,   and   an Employee Assistance Program (EAP) with amazing   resources
• Access to cool brand clothing and swag, top events   and, of course...   free beer and beverages!
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences