Marketing Manager India
- Location
- Chennai, Tamil Nadu, India
- Work mode
- On-site
- Employment type
- Full-time
About the job
Digital Marketing & Performance Marketing
- Develop, execute, and optimize digital demand generation campaigns to drive awareness, engagement, lead generation, and pipeline growth for India
- Manage and optimize digital marketing channels, including paid media, email marketing, marketing automation, and conversion-focused campaigns for India and support with your expertise the whole APAC region
- Monitor campaign performance and identify opportunities to improve lead quality, conversion rates, customer acquisition, and marketing ROI across the APAC region
- Support the APAC region with Marketing CRM handling and lead journey optimization
Regional Marketing & Localization
- Act as the marketing lead for India, ensuring global campaigns, messaging, and content are effectively adapted to local market requirements
- Collaborate closely with regional sales teams and business stakeholders to align marketing activities with business priorities and growth objectives
- Provide market insights, customer feedback, and competitive intelligence to support marketing planning and execution across APAC
- Identify regional opportunities and recommend local marketing initiatives that support business growth and customer engagement
Events & Customer Engagement
- Plan and execute local marketing events, trade shows, conferences, webinars, and customer engagement activities in India
- Support regional event promotion through digital marketing activities and integrated campaign execution
- Partner with Sales and business stakeholders to maximize lead generation, customer engagement, and event ROI
- Coordinate pre-event, onsite, and post-event marketing activities to ensure effective follow-up and pipeline contribution
Reporting & Performance Analysis
- Track, analyze, and report on digital marketing, campaign, and lead generation performance across assigned markets
- Leverage CRM, marketing automation, and analytics platforms to support data-driven decision-making
- Contribute to a culture of continuous improvement through testing, measurement, and performance-driven marketing execution
Requirements KEY MEASURES & INDICATORS (main KPIs used in the role)
1. Demand Generation & Lead Performance · Number of marketing-qualified leads (MQLs) generated for Indian market · Cost per lead (CPL) and campaign ROI for local initiatives · Performance of lead nurturing workflows (open rates, click rates, progression through funnel stages)
2. Campaign Effectiveness · Performance of digital campaigns (CTR, engagement rate, conversion rate). · On-time execution and optimization of local campaigns aligned with global initiatives. 3. Brand Awareness & Visibility · Growth in brand awareness metrics in the region (e.g., reach, impressions, brand search volume).
4. Events & Customer Engagement · Number of leads generated through local events. · Post-event follow-up performance (lead conversion, engagement).
5. Reporting & Continuous Improvement · Timely and accurate delivery of local marketing performance reports. · Quality of insights and recommendations provided to improve future campaigns. · Demonstrated improvements in campaign performance over time based on data-driven optimizations.
PROFILE REQUIRED
Professional Background · 5+ years of marketing experience in B2B environments · Strong background in digital marketing, demand generation & lead nurturing · Knowledge of event management is required · Experience working in global organizations with regional responsibilities · Familiarity with complex B2B sales cycles and multi-stakeholder decision-making processes · Background in automotive and/or SaaS is a plus
Skills & Abilities · Proficient in working with a Marketing CRM (Hubspot or Zoho Marketing Automation) · Strong analytical skills to measure campaign performance, evaluate KPIs, and optimize marketing initiatives · Knowledge of LinkedIn Ads, SEO and SEA · Deep understanding of demand generation, lead nurturing, and digital marketing channels along the whole sales funnel · Skilled in content creation and localization with a talent for storytelling · Strong stakeholder management skills to align cross-functional teams on regional priorities · Comfort working in fast-paced, global environments · English level C1 or higher
From A2MAC1's careers page (Workable), checked 28 Oct 2026.
How to apply
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Posted 15 Sept 2026 · checked 28 Oct 2026 · Report this job