Performance Marketing - Qcomm - Party Propz

Experience: 2-5 years

About the Role We are looking for a data-driven and execution-oriented Performance Marketing Role to support the growth of our brands across Quick Commerce platforms including Blinkit, Zepto, Swiggy Instamart, and BigBasket. The ideal candidate will have hands-on experience managing marketplace advertising campaigns, optimizing product visibility, and driving sales through data-backed decisions. This role requires close collaboration with category, creative, and account management teams to execute high-impact campaigns and improve marketplace performance.

Key Responsibilities Execute performance marketing campaigns across Quick Commerce platforms. Manage Sponsored Ads, keyword optimization, search visibility, banner campaigns, and promotional activations. Monitor and optimize campaign performance to improve ROAS, CTR, conversions, sales, and overall marketplace visibility. Analyze campaign data, customer search trends, and keyword performance to identify optimization opportunities. Support pricing, assortment, and visibility initiatives in collaboration with category and account management teams. Prepare daily, weekly, and monthly performance reports and dashboards. Track marketing spends and ensure campaigns are executed within budget. Conduct competitor benchmarking and identify new growth opportunities across Quick Commerce platforms. Coordinate with creative teams for campaign assets and promotional creatives. Stay updated with platform features, advertising formats, and marketplace best practices.

Requirement 3+ years of experience in Performance Marketing, Marketplace Advertising, or Growth Marketing. Experience working with Quick Commerce, E-commerce, D2C, FMCG, or Marketplace businesses. Hands-on experience managing advertising campaigns on platforms such as Blinkit, Zepto, Swiggy Instamart, BigBasket, or other e-commerce marketplaces. Good understanding of sponsored ads, keyword optimization, search ranking, and digital shelf visibility. Strong analytical skills with proficiency in Excel and campaign reporting. Ability to interpret data and make performance-driven optimization decisions. Good communication and stakeholder coordination skills. Self-driven, detail-oriented, and comfortable working in a fast-paced environment.