Principal, Brand Marketing Manager - Mid Market
- Location
- Mountain View, California, United States; San Diego, California, United States
- Work mode
- On-site
- Employment type
- Full-time
About the job
Intuit is doubling down on Mid Market, and Services — the organization that powers both Money (Payments, Capital, Bill Pay) and Workforce Solutions (WFS) — is one of our biggest opportunities within it. We're hiring two Principal Brand Marketing Managers to lead mid-market brand for Services: one dedicated to Workforce Solutions, one dedicated to Money. Both roles report to the Mid Market Brand Marketing lead — with clear executive visibility and direct impact on one of Intuit's most strategically important growth vectors.
Responsibilities Integrated Campaign Strategy & Execution
- Lead brand and campaign planning, sizing and sequencing investment in close partnership with PMM and channel partners.
- Partner with Acquisition/Performance Comms and internal agency partners to scope incremental investment, ensuring clean audience segmentation to avoid overlap and remarketing saturation across Services brands.
- Serve as brand lead for measurement frameworks by segment (unaided/aided awareness, consideration, credibility), and report progress against goals each quarter.
Cross-Product Narrative & Customer Journey
- Connect your business's mid-market brand narrative to the broader MidMarket customer journey across IES, Advanced, Money, and WFS, surfacing cross-sell and platform-attach opportunities between Money and Workforce Solutions in particular.
- Partner with Product Marketing to align brand campaigns with product launch moments, and to correct funnel-stage imbalances (e.g., for WFS, ensuring bottom-of-funnel messaging still converts on payroll intent alongside HCM awareness; for Money, ensuring conversion messaging keeps pace with awareness building).
- Build the credibility layer alongside awareness efforts, working with PR, Analyst Relations, and review-site (e.g., G2) strategy to build third-party validation for your category.
Executive Partnership & Stakeholder Alignment
- Partner with your business's PMM, ICT, Comms, and Insights teams as a peer stakeholder, aligning brand investment asks with segment goals and quarterly business reviews.
- Serve as the marketing voice for your business's mid-market brand in planning forums and leadership reviews, building the business case for incremental investment tiers.
- Communicate brand strate
From Intuit's careers page (Company careers page), checked 29 Oct 2026.
How to apply
- Select Apply on intuit.com. It opens Intuit's own application form in a new tab, run on Company careers page.
- Fill in the form and upload your résumé there. Jobiwork never sees your application.
- Intuit will reply to you directly. No real employer asks you for money to apply.
Posted 27 Oct 2026 · checked 29 Oct 2026 · Report this job