Brand Executive

This role is for one of Weekday’s clients Salary range: Rs 100000 - Rs 1200000 (ie INR 1 - 12 LPA)

Min Experience: 2+ years Location: Bengaluru JobType: full-time

We are looking for a creative and detail-oriented Brand Executive to drive integrated brand communication for premium jewellery categories, including High Value Studded (HVS) and Solitaire. The role involves planning and executing 360° marketing campaigns from brief development and creative ideation to asset creation, launch, and amplification across multiple consumer touchpoints. The Brand Executive will also lead category-specific communication across online and offline channels, building strong brand awareness and ensuring a consistent, premium brand identity. This role requires a combination of strategic brand thinking, creative appreciation, project management, and stakeholder coordination, along with the ability to manage multiple campaigns and agency partners in a fast-paced environment. Requirements Roles & Responsibilities

• Drive end-to-end execution of integrated 360° marketing campaigns, from brief development and creative ideation to asset production, launch, and amplification. • Collaborate with creative agencies to develop compelling campaign concepts, communication platforms, and channel-specific creative assets. • Ensure consistent brand messaging and premium positioning across ATL and BTL channels, including television, digital, social media, outdoor, print, websites, CRM, retail, visual merchandising, and other consumer touchpoints. • Lead category communication across online and offline platforms, including campaign planning, creative development, and execution. • Work closely with internal teams to translate business objectives, product priorities, and category strategies into effective consumer-facing communication. • Manage campaign calendars, creative asset trackers, timelines, approvals, and execution across multiple stakeholders. • Coordinate with media and digital marketing teams to align creative communication with media strategies and channel requirements. • Monitor campaign performance, analyse outcomes, and identify insights to improve future marketing initiatives. • Maintain adherence to brand guidelines, creative quality standards, and premium brand positioning across all communication. • Manage multiple projects and agency relationships while ensuring timely delivery and effective execution. Stakeholder Management Internal Stakeholders: Merchandising, Retail, Design, Visual Merchandising, Media, Website/E-commerce, CRM, BTL, and Social Media teams. External Stakeholders: Creative agencies, social media agencies, digital media agencies, and production partners. Requirements & Qualifications