Market Planner I

• Assessment of markets/physical distribution within and beyond KeyBank’s footprint
• Development, communication and supporting delivery of short- and long-term physical distribution plans including quantified financial targets that correspond with overall Community Bank goals and objectives based on the synthesis and analysis of data from various internal and external sources
• Identification of performance opportunities within the physical channel and collaboration with partners to develop/implement tactics to address
• Honing of analytical models and tools (in conjunction with Branch Analytics) including: trade area development and grading, closure analytics, new build analytics, competitive benchmarking, mapping software, and market sizing
• Review of market trends, opportunities and threats around physical distribution and development of ideas/recommendations for how KeyBank can address them

• Develop, gain buy-in and drive execution of multi-year physical channel market plans for assigned markets including synthesizing/analyzing available data on markets, Key and competitors and forming actionable recommendations with an end state of optimizing the physical network
• Prioritize opportunities using the Consumer Bank’s financial goals and objectives as a roadmap
• Drive creation and delivery of business cases supporting recommended opportunities (i.e. new locations, relocations, lease renewals, functionality adds) to gain approval from the Investment Review Committee and senior leaders
• Provide input to annual capital planning process and strategic oversight to partners (Real Estate, Marketing, Branch/ATM Channel) ensuring prioritization and spend aligns to broader market plans and priorities
• Work with Branch Analytics to conduct post-mortem review of performance against business cases to course correct and build future actions or changes to models
• Develop, manage, and execute on Low-Moderate-Income (LMI), and Majority Minority Tract (MMT) physical distribution action plans grounding the recommendations in through market research and parity analysis

• Develop and maintain collaborative working relationships with field and segment leadership, client partners and third-party providers as required. Consistently and proactively integrate activities across partners to ensure understanding and buy-in from stakeholders

• Develop and maintain collaborative working relationships with field and segment leadership, client partners and third-party providers as required. Consistently and proactively integrate activities across partners to ensure understanding and buy-in from stakeholders
• Collaborate with execution partners across Real Estate, Channel and Analytics on strategic direction and tactical plans; regularly monitor execution status and results
• Act as the primary point of contact for field leadership with regard to physical channel requests, questions and status updates

• Integrate data from external consumer, internal client, market/competitive research and data, government agency and land developer sources into analyses to acquire insights to future development, validate market growth against predictions and drive decisions that support Consumer Bank strategies
• Leverage ESRI ArcGIS system to make well supported recommendations
• Support development of trade area and micro market methodologies to help focus resource deployment (staffing support, marketing campaigns, etc.)
• Deliver on ad hoc GIS/mapping requests from other lines of business within Key

• Provide in depth analysis on competitive benchmarking across markets, including of market share changes, competitor branch activity and formats, hours & days of operation, etc.
• Provide comprehensive best practice identification and global/industry benchmarking related to physical channel space
• Partner with the Real Estate Team to leverage retailing best practices to design new, innovative formats which leverage new technologies, improve revenues and align to Key’s value proposition
• Conduct ongoing research and analysis to study the impact of changing customer behavior on the physical networks including ad hoc leadership requests

• Bachelor's degree in Business Administration, Real Estate Management or related field; advanced degree preferred
• A minimum of 3 years proven experience in analysis, development, communication and implementation of network distribution strategies/plans, preferably within the financial services or retail industry
• Demonstrated experience with GIS/Mapping software and ability to convey GIS/spatial information to non-GIS/technical audiences
• Strong background in analytics with demonstrated ability to synthesize data from multiple sources into meaningful conclusions and actionable strategic plans that support business objectives
• Dynamic and engaging interpersonal, written and verbal communication skills with demonstrated ability to successfully communicate both simple and complex concepts and strategic recommendations to influence audiences from a wide variety of areas and at various levels from managers to senior executives
• Well-developed influencing skills with ability to demonstrate understanding/empathy while winning people over to a new way of seeing things
• Ability to build and leverage relationships with cross-functional/external stakeholders to both gain understanding/data and also to facilitate execution of strategic direction
• Ability to manage multiple projects simultaneously while affording top priority to business-critical issues
• Expert knowledge of Microsoft suite of applications including – Word, PowerPoint, and Excel