Director of Marketing

We are looking for an accomplished marketing leader to guide strategic initiatives that strengthen brand visibility and drive business growth in Poughkeepsie, New York. This Long-term Contract position is ideal for someone who combines strong B2B marketing expertise with a data-informed approach to digital campaign development and performance optimization. The role will shape integrated marketing efforts, align programs with organizational goals, and deliver measurable results across multiple channels.Responsibilities:• Develop and lead comprehensive marketing strategies that support business objectives, increase market presence, and expand brand recognition.• Oversee digital marketing initiatives across relevant channels, using performance insights to improve engagement, lead generation, and campaign effectiveness.• Build and execute B2B marketing programs designed to attract target audiences, strengthen customer relationships, and support revenue goals.• Establish frameworks to measure marketing success, leveraging analytics tools such as Google Analytics to track trends, evaluate outcomes, and guide decision-making.• Direct brand-building efforts by ensuring messaging, positioning, and campaign execution remain consistent and compelling across all touchpoints.• Partner with cross-functional stakeholders to plan, prioritize, and deliver marketing initiatives on schedule and in alignment with broader organizational needs.• Manage complex marketing programs from concept through execution, balancing strategic planning with operational follow-through.• Identify opportunities to refine marketing processes, reporting methods, and campaign structures to improve overall efficiency and impact.