Randstad India
From company careers site
Brand Marketing Manager
- Location
- Gurugram, Haryana, IN
- Work mode
- On-site
- Employment type
- Full-time
About the job
Key Responsibilities:
- Brand Strategy Development: Lead the development and execution of the brand strategy, ensuring alignment with business objectives and target market needs.
- Market Research: Conduct competitive analysis, market research, and customer insights to inform brand positioning and strategy.
- Campaign Management: Plan and execute integrated marketing campaigns (digital, social, print, events, etc.) to build brand recognition and drive customer engagement.
- Brand Positioning & Messaging: Define and refine brand positioning and messaging across all channels and ensure consistency in tone and voice.
- Creative Direction: Collaborate with the creative team to develop brand assets (advertisements, websites, packaging, etc.) that align with brand guidelines.
- Cross-functional collaboration: Work closely with product, sales, and digital teams to ensure a cohesive brand experience across all customer touchpoints.
- Performance Tracking & Analytics: Monitor, analyze, and report on brand performance metrics (e.g., awareness, engagement, conversion) and adjust strategies as needed to meet KPIs.
- Budget Management: Manage the brand marketing budget and allocate resources efficiently across various initiatives.
- Brand Guidelines: Ensure that all marketing materials and communications adhere to established brand guidelines.
- Event Marketing: Plan and execute events, trade shows, and other promotional activities that elevate brand presence.
- Stakeholder Communication: Communicate brand goals, updates, and results to internal stakeholders, including senior leadership. Key Responsibilities:
- Brand Strategy Development: Lead the development and execution of the brand strategy, ensuring alignment with business objectives and target market needs.
- Market Research: Conduct competitive analysis, market research, and customer insights to inform brand positioning and strategy.
- Campaign Management: Plan and execute integrated marketing campaigns (digital, social, print, events, etc.) to build brand recognition and drive customer engagement.
- Brand Positioning & Messaging: Define and refine brand positioning and messaging across all channels and ensure consistency in tone and voice.
- Creative Direction: Collaborate with the creative team to develop brand assets (advertisements, websites, packaging, etc.) that align with brand guidelines.
- Cross-functional collaboration: Work closely with product, sales, and digital teams to ensure a cohesive brand experience across all customer touchpoints.
- Performance Tracking & Analytics: Monitor, analyze, and report on brand performance metrics (e.g., awareness, engagement, conversion) and adjust strategies as needed to meet KPIs.
- Budget Management: Manage the brand marketing budget and allocate resources efficiently across various initiatives.
- Brand Guidelines: Ensure that all marketing materials and communications adhere to established brand guidelines.
- Event Marketing: Plan and execute events, trade shows, and other promotional activities that elevate brand presence.
- Stakeholder Communication: Communicate brand goals, updates, and results to internal stakeholders, including senior leadership.
experience 7 working at a client of randstad india
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From Randstad India's careers page (Company careers page), checked 6 Nov 2026.
How to apply
- Select Apply on randstad.in. It opens Randstad India's own application form in a new tab, run on Company careers page.
- Fill in the form and upload your résumé there. Jobiwork never sees your application.
- Randstad India will reply to you directly. No real employer asks you for money to apply.
Posted 2 Nov 2026 · checked 6 Nov 2026 · Report this job